Sage Journals: Discover world-class research

Retricted access

Review article

First published 2007-10

Direct-to-Consumer (DTC) Prescription Drug Advertising on Television and Online Purchases of Medications

William J. Vigilante, Christopher Mayhorn, Michael S. Wogalter

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Retricted access

Review article

First published 2001-10

Direct-to-Consumer (DTC) Advertising of Prescription Medications on the World Wide Web: Assessing the Communication of Risks

William J. Vigilante, Michael S. Wogalter

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Retricted access

Review article

First published 2018-1

Evaluation of Risk Versus Benefit Information in Direct-To-Consumer (DTC) Prescription Drug Television Advertisements

Germin Fahim, Michael Toscani, Joseph A. Barone [...]

Therapeutic Innovation & Regulatory Science

Retricted access

Other

First published 2008-01

News media coverage of direct-to-consumer pharmaceutical advertising: implications for countervailing powers theory

Heather Hartley, Cynthia-Lou Coleman

Health: An Interdisciplinary Journal for the Social Study of Health,Illness and Medicine

Retricted access

Other

First published 2007-1

A New Model for Communicating Risk Information in Direct-to-Consumer Print Advertisements

Jennifer L. Stotka, Matthew D. Rotelli, Sherie A. Dowsett [...]

Therapeutic Innovation & Regulatory Science

Retricted access

Research article

First published 2004-9

Market Analysis Direct-to-Consumer (DTC) Marketing Patient Views: DTC Advertising

Alexandra Wyke

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2005-7

The Effect of Manufacturer-to-Consumer Prescription Drug Advertisements: An Exploratory Investigation

Mathew Joseph, George Stone, Jill Haper [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2008-1

Danes' Awareness of and Attitude towards Direct-To-Consumer Advertising (DTC-A) of Prescription Drugs: A Quantitative Survey of 3,000 Respondents

Joakim Rehne, Møldrup Claus

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2009-3

The Effects of Involvement and Ad Type on Attitudes toward Direct-To-Consumer Advertising of Prescription Drugs

Yam Limbu, Ivonne M. Torres

Journal of Health and Human Services Administration

Retricted access

Research article

First published 2008-6

Aging Consumers and Drug Marketing: Senior Citizens' Views on DTC Advertising,the Medicare Prescription Drug Programme and Pharmaceutical Retailing

Mathew Joseph, Deborah F. Spake, Dana Moffett Godwin

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Search results