Search results: Sage Journals

Open accessResearch articleFirst published 2025

Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets

Samantha McKee, Sean Sands, Justin Cohen [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published December, 2022

Bikram Prasad, Indrajit Ghosal

FIIB Business Review

Restricted accessResearch articleFirst published December, 2007

Danika V. Hall, Sandra C. Jones

Australasian Marketing Journal

Restricted accessResearch articleFirst published March, 2018

Zeynep Gürhan-Canli, Gülen Sarial-Abi, Ceren Hayran

Journal of International Marketing

Restricted accessOtherFirst published November, 2010

Brent L. Rollins, Karen King, George Zinkhan [...]

Therapeutic Innovation & Regulatory Science

Restricted accessResearch articleFirst published December, 2001

Frank J. Miskiel

Biotechnology Law Report

Restricted accessOtherFirst published March, 2009

Cleopatra Veloutsou

Marketing Theory

Restricted accessResearch articleFirst published September, 2021

Yongjae Kim, Seungbum Lee, Younghan Lee

Sport Marketing Quarterly

Restricted accessOtherFirst published January, 2010

George Christodoulides, Leslie de Chernatony

International Journal of Market Research

Restricted accessResearch articleFirst published May, 2011

Alexander Chernev, Ryan Hamilton, David Gal

Journal of Marketing