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Articles (234)

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1-10 of 234 results for Direct to consumer brands

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Select article: Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets

Open access

Research article

First published 2025

Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets

Samantha McKee, Sean Sands, Justin Cohen [...]

Australasian Marketing Journal

Select article: Forecasting Buying Intention Through Artificial Neural Network: An Algorithmic Solution on Direct-to-Consumer Brands

Retricted access

Research article

First published 2022-12

Forecasting Buying Intention Through Artificial Neural Network: An Algorithmic Solution on Direct-to-Consumer Brands

Bikram Prasad, Indrajit Ghosal

FIIB Business Review

Select article: Branding of Prescription Medicines to Australian Consumers

Retricted access

Research article

First published 2007-12

Branding of Prescription Medicines to Australian Consumers

Danika V. Hall, Sandra C. Jones

Australasian Marketing Journal

Select article: Consumers and Brands across the Globe: Research Synthesis and New Directions

Retricted access

Research article

First published 2018-3

Consumers and Brands across the Globe: Research Synthesis and New Directions

Zeynep Gürhan-Canli, Gülen Sarial-Abi, Ceren Hayran

Journal of International Marketing

Select article: Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements

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Other

First published 2010-11

Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements

Brent L. Rollins, Karen King, George Zinkhan [...]

Therapeutic Innovation & Regulatory Science

Select article: A Modest Proposal to Slow Rising Pharmaceutical Prices: Abolishing the Tax Exemption for Broadcast,Branded,Direct-to-Consumer Advertising

Retricted access

Research article

First published 2001-12

A Modest Proposal to Slow Rising Pharmaceutical Prices: Abolishing the Tax Exemption for Broadcast,Branded,Direct-to-Consumer Advertising

Frank J. Miskiel

Biotechnology Law Report

Select article: Brands as relationship facilitators in consumer markets

Retricted access

Other

First published 2009-03

Brands as relationship facilitators in consumer markets

Cleopatra Veloutsou

Marketing Theory

Select article: Sequential Effects of Indirect,Direct,and Virtual Sport Experiences on Consumer Learning

Retricted access

Research article

First published 2021-9

Sequential Effects of Indirect,Direct,and Virtual Sport Experiences on Consumer Learning

Yongjae Kim, Seungbum Lee, Younghan Lee

Sport Marketing Quarterly

Select article: Consumer-Based Brand Equity Conceptualisation and Measurement

Retricted access

Other

First published 2010-1

Consumer-Based Brand Equity Conceptualisation and Measurement

George Christodoulides, Leslie de Chernatony

International Journal of Market Research

Select article: Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Retricted access

Research article

First published 2011-5

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Alexander Chernev, Ryan Hamilton, David Gal

Journal of Marketing

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