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Retricted access

Research article

First published 2018-3

International Market Entry Strategies: Relational,Digital,and Hybrid Approaches

George F. Watson, Scott Weaven, Helen Perkins [...]

Journal of International Marketing

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Research article

First published 2026

Analysing Fintech Innovations and Digital Banking Marketing Strategies Influence Customer Satisfaction? The Mediating Role of Perceived Usability in Digital Banking Platforms

Mohammad Daoud, Mohammad Husam Odeh, Sufian Al-Manaseer [...]

FIIB Business Review

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Research article

First published 2025-6

The paradox of digital marketing: Sustainable framework for effective strategies and regulatory challenges

Taimour Faisal Ahmad Al Serhan, Shanshan Zhang

Information Development

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Research article

First published 2025-11

The Influence of Market Entry Strategies on the Success of Digital Service Innovations in the Mobility Sector

Theresa Eckert, Stefan Hüsig, Claudia Doblinger

Journal of Service Research

Open access

Research article

First published 2025

Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets

Samantha McKee, Sean Sands, Justin Cohen [...]

Australasian Marketing Journal

Open access

Research article

First published 2023-1

Coping with digital market re-organization: How the hotel industry strategically responds to digital platform power

Philip Balsiger, Thomas Jammet, Nicola Cianferoni [...]

Competition & Change

Open access

Research article

First published 2026

Accessing the Digital Health Application (DiGA) Market: Key Success Factors,Market Barriers and Strategies for Sustainable Adoption

Lukas Schramm, Nadine Cebulla, Christian Greis [...]

INQUIRY: The Journal of Health Care Organization,Provision,and Financing

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Research article

First published 2026

Empowering Sustainable Consumption Through Innovative Digital Marketing and Strategic CSR: A Pathway to Achieving SDG 12

Ayyoob A, Aparna Sajeev

Paradigm: A Management Research Journal

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Research article

First published 2024-8

Sustaining innovation during downsizing strategy through knowledge coupling,business process digitization,and market capitalizing agility

Sayed Muhammad Fawad Sharif, Naiding Yang, Atiq ur Rehman [...]

Australian Journal of Management

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Case report

First published 2026-3

Maa Hotels: Rebranding and Digital Transformation

Anubhav Mishra, Sambit Kumar Sahu, Sayli Kingaonkar

Asian Journal of Management Cases

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