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Research article

First published 2017-12

Impact of Value Proposition of Digital Marketing Communication on Car Buyers’ Attitude

Rekha, Aparna Mishra, Ajay Kr. Chauhan

Paradigm: A Management Research Journal

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Research article

First published 2017-12

Investigating Indian Car Buyers’ Decision to Use Digital Marketing Communication: An Empirical Application of Decomposed TPB

Rekha Dahiya, Gayatri

Vision: The Journal of Business Perspective

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Research article

First published 2026

Developing a Digital Marketing Communication Model to Support Sustainable Community Enterprise Development: Evidence from the Khok Nong Na Pa Phai Model

Suphanit Chansong, Panida Sattayopat

Asia-Pacific Journal of Rural Development

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Research article

First published 2020-7

Mapping digital communication systems: infrastructures,markets,and policies as regulatory forces

Sofie Flensburg, Signe Sophus Lai

Media,Culture & Society

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Research article

First published 2025-9

Enriching Digital Sport Marketing Communication: Examining Emoji Functions Through Media Richness Theory

Sandeep Suntwal, Michael L. Naraine, Vikas Yadav [...]

Sport Marketing Quarterly

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Research article

First published 2025-11

Can Smart Mobile Applications Attract Travellers? Exploring Catenation Between Digital Tourism Entrepreneurs’ Use of Artificial Intelligence Generative Chatbots for Interactive Marketing Communication and Virtual Reality

Syed Hassan Raza, Muhammad Naseem Anwar, Jeetesh Kumar [...]

Journal of Creative Communications

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Research article

First published 2015-8

Integrating Metrics Across the Marketing Curriculum

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

Open access

Research article

First published 2024-12

Applying Engagement Marketing and Human-Centered Design to Cocreate a Digital Decision Support Tool for Research Participation with LGBTQIA+ Community Members

Jennifer D. Uhrig, Allyson M. Corbo, Jill A. Brown [...]

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2026

Unboxing higher education institutions’ marketing: A bibliometric analysis of effective communication strategies

Macarena Orgilés-Amorós

Research in Comparative and International Education

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Research article

First published 2019-12

Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

Rekha , Pooja Jain

FIIB Business Review

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