Search results: Sage Journals

Restricted accessResearch articleFirst published December, 2017

Impact of Value Proposition of Digital Marketing Communication on Car Buyers’ Attitude

Rekha, Aparna Mishra, Ajay Kr. Chauhan

Paradigm: A Management Research Journal

Restricted accessResearch articleFirst published December, 2017

Investigating Indian Car Buyers’ Decision to Use Digital Marketing Communication: An Empirical Application of Decomposed TPB

Rekha Dahiya, Gayatri

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published June, 2026

Developing a Digital Marketing Communication Model to Support Sustainable Community Enterprise Development: Evidence from the Khok Nong Na Pa Phai Model

Suphanit Chansong, Panida Sattayopat

Asia-Pacific Journal of Rural Development

Restricted accessResearch articleFirst published July, 2020

Mapping digital communication systems: infrastructures,markets,and policies as regulatory forces

Sofie Flensburg, Signe Sophus Lai

Media,Culture & Society

Restricted accessResearch articleFirst published September, 2025

Enriching Digital Sport Marketing Communication: Examining Emoji Functions Through Media Richness Theory

Sandeep Suntwal, Michael L. Naraine, Vikas Yadav [...]

Sport Marketing Quarterly

Restricted accessResearch articleFirst published November, 2025

Can Smart Mobile Applications Attract Travellers? Exploring Catenation Between Digital Tourism Entrepreneurs’ Use of Artificial Intelligence Generative Chatbots for Interactive Marketing Communication and Virtual Reality

Syed Hassan Raza, Muhammad Naseem Anwar, Jeetesh Kumar [...]

Journal of Creative Communications

Restricted accessResearch articleFirst published August, 2015

Integrating Metrics Across the Marketing Curriculum

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

Open accessResearch articleFirst published December, 2024

Applying Engagement Marketing and Human-Centered Design to Cocreate a Digital Decision Support Tool for Research Participation with LGBTQIA+ Community Members

Jennifer D. Uhrig, Allyson M. Corbo, Jill A. Brown [...]

Cyberpsychology,Behavior,and Social Networking

Restricted accessResearch articleFirst published June 10, 2026

Unboxing higher education institutions’ marketing: A bibliometric analysis of effective communication strategies

Macarena Orgilés-Amorós

Research in Comparative and International Education

Restricted accessResearch articleFirst published December, 2019

Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

Rekha , Pooja Jain

FIIB Business Review

Restricted accessResearch articleFirst published December, 2017

Impact of Value Proposition of Digital Marketing Communication on Car Buyers’ Attitude

Rekha, Aparna Mishra, Ajay Kr. Chauhan

Paradigm: A Management Research Journal

Restricted accessResearch articleFirst published December, 2017

Investigating Indian Car Buyers’ Decision to Use Digital Marketing Communication: An Empirical Application of Decomposed TPB

Rekha Dahiya, Gayatri

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published June, 2026

Developing a Digital Marketing Communication Model to Support Sustainable Community Enterprise Development: Evidence from the Khok Nong Na Pa Phai Model

Suphanit Chansong, Panida Sattayopat

Asia-Pacific Journal of Rural Development

Restricted accessResearch articleFirst published July, 2020

Mapping digital communication systems: infrastructures,markets,and policies as regulatory forces

Sofie Flensburg, Signe Sophus Lai

Media,Culture & Society

Restricted accessResearch articleFirst published September, 2025

Enriching Digital Sport Marketing Communication: Examining Emoji Functions Through Media Richness Theory

Sandeep Suntwal, Michael L. Naraine, Vikas Yadav [...]

Sport Marketing Quarterly

Restricted accessResearch articleFirst published November, 2025

Can Smart Mobile Applications Attract Travellers? Exploring Catenation Between Digital Tourism Entrepreneurs’ Use of Artificial Intelligence Generative Chatbots for Interactive Marketing Communication and Virtual Reality

Syed Hassan Raza, Muhammad Naseem Anwar, Jeetesh Kumar [...]

Journal of Creative Communications

Restricted accessResearch articleFirst published August, 2015

Integrating Metrics Across the Marketing Curriculum

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

Open accessResearch articleFirst published December, 2024

Applying Engagement Marketing and Human-Centered Design to Cocreate a Digital Decision Support Tool for Research Participation with LGBTQIA+ Community Members

Jennifer D. Uhrig, Allyson M. Corbo, Jill A. Brown [...]

Cyberpsychology,Behavior,and Social Networking

Restricted accessResearch articleFirst published June 10, 2026

Unboxing higher education institutions’ marketing: A bibliometric analysis of effective communication strategies

Macarena Orgilés-Amorós

Research in Comparative and International Education

Restricted accessResearch articleFirst published December, 2019

Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

Rekha , Pooja Jain

FIIB Business Review