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Articles (231)

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1-10 of 231 results for Destination Branding

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Select article: Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

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Research article

First published 2010-02

Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

Steven Pike

Journal of Hospitality & Tourism Research

Select article: Online brand advocacy for destinations: The role of destination management,experience,and satisfaction

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Research article

First published 2025-4

Online brand advocacy for destinations: The role of destination management,experience,and satisfaction

Nilsah Cavdar Aksoy, Nihal Yazici

Journal of Vacation Marketing

Select article: Destination Brand Equity for Australia

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Research article

First published 2016-1

Destination Brand Equity for Australia

Steven Pike, Constanza Bianchi

Journal of Hospitality & Tourism Research

Select article: Destination brand experience,brand positioning,and intention to visit: A multi-destination comparison study

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Research article

First published 2024-7

Destination brand experience,brand positioning,and intention to visit: A multi-destination comparison study

Shuang Lin, Shuangyu Xu, Yue Liu [...]

Journal of Vacation Marketing

Select article: The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

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Research article

First published 2020-11

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García [...]

Journal of Travel Research

Select article: Extension and Validation of A Novel Destination Brand Equity Model

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Research article

First published 2023-7

Extension and Validation of A Novel Destination Brand Equity Model

Yuksel Ekinci, Arnold Japutra, Sebastian Molinillo [...]

Journal of Travel Research

Select article: Destination Personality: An Application of Brand Personality to Tourism Destinations

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Research article

First published 2006-11

Destination Personality: An Application of Brand Personality to Tourism Destinations

Yuksel Ekinci, Sameer Hosany

Journal of Travel Research

Select article: Exploring Relationships between Mongolian Destination Brand Equity,Satisfaction and Destination Loyalty

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Research article

First published 2010-12

Exploring Relationships between Mongolian Destination Brand Equity,Satisfaction and Destination Loyalty

Ching-Fu Chen, Odonchimeg Myagmarsuren

Tourism Economics

Select article: Destination brands vs destination images: Do we know what we mean?

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Research article

First published 2006-10

Destination brands vs destination images: Do we know what we mean?

Asli D. A. Tasci, Metin Kozak

Journal of Vacation Marketing

Select article: Destination Extension: A Faster Route to Fame for the Emerging Destination Brands?

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Research article

First published 2019-3

Destination Extension: A Faster Route to Fame for the Emerging Destination Brands?

Hany Kim, Svetlana Stepchenkova, Semih Yilmaz

Journal of Travel Research

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