Sage Journals: Discover world-class research

Retricted access

Research article

First published 2017-6

Selective demarketing

Jillian Dawes Farquhar, Julie Robson

Marketing Theory

Retricted access

Research article

First published 2025-12

Degrowth + marketing = demarketing? Rethinking demarketing as an effective tool for sufficiency

Leila Elgaaied-Gambier, Laurent Bertrandias, Yohan Bernard

Marketing Theory

Retricted access

Research article

First published 2009-3

Demarketing,Minorities,and National Attachment

Amir Grinstein, Udi Nisan

Journal of Marketing

Open access

Research article

First published 2021-8

To Market or Demarket? Public-Sector Branding of Cannabis in Canada

Jared J. Wesley, Kyle Murray

Administration & Society

Retricted access

Research article

First published 2025-1

Green Marketing Versus Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages

Xiaolong Shao, EunHa (Lena) Jeong, Xingyi Zhang [...]

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2010-4

Countermarketing and Demarketing against Product Diversion: Forensic Research in the Firearms Industry

Gregory T. Gundlach, Kevin D. Bradford, William L. Wilkie

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2016-4

Materialism and the Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental Context

Nadav Yakobovitch, Amir Grinstein

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2021-12

Marketing,congestion,and demarketing in Utah’s National Parks

Tatiana Drugova, Man-Keun Kim, Paul M Jakus

Tourism Economics

Retricted access

Research article

First published 2024-2

The Tourism Demarketing Mix: Working to Reduce Revisits to Egyptian Nature Reserves

Ahmed M. Elsetouhi, Mohamed E. Elshourbagi, Ahmed A. Hammad [...]

Journal of Travel Research

Retricted access

Research article

First published 1989-03

Demarketing Strategy in Shortage Marketing Environment

Kofi Q. Dadzie

Journal of the Academy of Marketing Science

Search results