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1-5 of 5 results for Demand Side Platform (DSP)

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Research article

First published 2020-1

A new optimization layer for real-time bidding advertising campaigns

Gianluca Micchi, Saeid Soheily Khah, Jacob Turner

Intelligent Data Analysis: An International Journal

Open access

Research article

First published 2022-4

Chang-Yi Kao, Hao-En Chueh

Sage Open

Retricted access

Research article

First published 2018-8

Courtney Paulson, Lan Luo, Gareth M. James

Journal of Marketing Research

Open access

Research article

First published 2025

Paul Grigas, Alfonso Lobos, Zheng Wen [...]

Production and Operations Management

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Research article

First published 2021-12-16

Tuomo Tilli, Leonardo Espinosa-Leal

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology