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Articles (11)

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1-10 of 11 results for David Ballantyne

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Select article: The great unread New Zealand novel: David Ballantyne’s Sydney Bridge Upside Down

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Research article

First published 2013-9

The great unread New Zealand novel: David Ballantyne’s Sydney Bridge Upside Down

Erin Siobhan Mercer

Literature,Critique,and Empire Today

Select article: Business to Business Relationships: The Paradox of Network Constraints?

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Research article

First published 2008-6

Business to Business Relationships: The Paradox of Network Constraints?

David Ballantyne, John Williams

Australasian Marketing Journal

Select article: What Goes Wrong in Company-Wide Service-Quality Initiatives?

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Research article

First published 1994-8

What Goes Wrong in Company-Wide Service-Quality Initiatives?

David Ballantyne

Australasian Marketing Journal

Select article: Creating value-in-use through marketing interaction: the exchange logic of relating,communicating and knowing

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Research article

First published 2006-09

Creating value-in-use through marketing interaction: the exchange logic of relating,communicating and knowing

David Ballantyne, Richard J. Varey

Marketing Theory

Select article: Call for Papers

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Other

First published 2006-04

Call for Papers

Robert F. Lusch, Stephen L. Vargo, David Ballantyne

Journal of the Academy of Marketing Science

Select article: Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum

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Editorial

First published 2006-09

Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum

Robert Aitken, David Ballantyne, Phil Osborne [...]

Marketing Theory

Select article: The paradigmatic pitfalls of customer-centric marketing

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Research article

First published 2012-6

The paradigmatic pitfalls of customer-centric marketing

Phil Osborne, David Ballantyne

Marketing Theory

Select article: Commentary on a Paper by Evert Gummesson

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Research article

First published 1999-6

Commentary on a Paper by Evert Gummesson

David Ballantyne

Australasian Marketing Journal

Select article: Editorial: Marketing at the Crossroads

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Editorial

First published 1994-8

Editorial: Marketing at the Crossroads

David Ballantyne

Australasian Marketing Journal

Select article: Guest Editorial

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Research article

First published 1996-12

Guest Editorial

David Ballantyne

Australasian Marketing Journal

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