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Research article

First published 2008-3

How to Reach Consumers in a Market Where DTC is not Allowed

Chang Dae Ham, Jong Woo Jun, Hyung-Seok Lee

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2004-9

Market Analysis Direct-to-Consumer (DTC) Marketing Patient Views: DTC Advertising

Alexandra Wyke

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Editorial

First published 2001-9

Patient as Consumer: DTC Challenges Medical Marketers

Hugh Macnaught

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2016-9

DTC-Marketed Tests Look to Clinical Studies for Growth

Alex Philippidis

Inside Precision Medicine

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Research article

First published 2010-4

The Effect of Placement and Modality on the Recall of Information from Pharmaceutical Web Sites

Joel J. Davis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2008-6

Aging Consumers and Drug Marketing: Senior Citizens' Views on DTC Advertising,the Medicare Prescription Drug Programme and Pharmaceutical Retailing

Mathew Joseph, Deborah F. Spake, Dana Moffett Godwin

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2012-11

Content analysis of efficacy descriptions on branded pharmaceutical websites

Joel J Davis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2023-06

A Review of the Legislation of Direct-to-Consumer Genetic Testing in China

Chen Yichao, Li Wei, Chen Jiajv

Human Gene Therapy

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Research article

First published 2009-1

Beyond Content Analysis: Assessing Fair Balance in DTC Pharmaceutical Advertising

Joel J. Davis, Aimee Meader

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2009-9

Do Pharmaceutical Marketing Activities Raise Prices? Evidence from Five Major Therapeutic Classes

Michael L. Capella, Charles R. Taylor, Randall C. Campbell [...]

Journal of Public Policy & Marketing

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