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Retricted access

Research article

First published 2009-1

Beyond Content Analysis: Assessing Fair Balance in DTC Pharmaceutical Advertising

Joel J. Davis, Aimee Meader

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2007-02

Presumed Influence of DTC Prescription Drug Advertising: Do Experts and Novices Think Differently?

Jisu Huh, Rita Langteau

Communication Research

Retricted access

Research article

First published 2009-1

Urban Senior Citizens' versus Rural Consumers' Views of DTC Advertising: A Preliminary Investigation

Deborah F. Spake, Mathew Joseph, R. Zachary Finney

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2020-3

The Future of DTC Genomics and the Law

Henry T. Greely

The Journal of Law,Medicine & Ethics

Retricted access

Research article

First published 2026

A wind turbine emulator using a three-phase induction motor controlled via DTC-SVM drive

Ramadan R. Abdel Wahab, Mina Fanous, Hanafy H. Hanafy

Wind Engineering

Retricted access

Research article

First published 2004-12

The Information Utility of DTC Prescription Drug Advertising

Jisu Huh, Denise E. DeLorme, Leonard N. Reid

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2025-4

Four phase (8/6) SRM with DTC for minimization of torque ripple

Megha Chaple, Sanjay B Bodkhe, Prema Daigavane

International Journal of Electrical Engineering & Education

Retricted access

Research article

First published 2010-4

Message Framing and the Effectiveness of DTC Advertising: The Moderating Role of Subjective Product Knowledge

Kenneth Kim, Jin Seong Park

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Review article

First published 2007-10

Direct-to-Consumer (DTC) Prescription Drug Advertising on Television and Online Purchases of Medications

William J. Vigilante, Christopher Mayhorn, Michael S. Wogalter

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Open access

Research article

First published 2026-3

Comparative study between a three and a five-level inverter for DTC control of the doubly fed induction motor

Djamila Cherifi, Yahia Miloud, Omar Ouled Ali

Measurement and Control

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