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Articles (9)

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1-9 of 9 results for Customeric

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Select article: Customerization: The next revolution in mass customization

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Research article

First published 2001-11

Customerization: The next revolution in mass customization

Jerry Wind, Arvind Rangaswamy

Journal of Interactive Marketing

Select article: How CEOs Can Become More Customeric

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Research article

First published 2016-5

How CEOs Can Become More Customeric

Gautam Mahajan

Journal of Creating Value

Select article: Extension in the Subjectifying Power of Marketing Ideology in Organizations

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Research article

First published 2013-3

Extension in the Subjectifying Power of Marketing Ideology in Organizations

Martin Fougère, Per Skålén

Journal of Macromarketing

Select article: Effectiveness of Mobile Advertising: The Indian Scenario

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Research article

First published 2008-10

Effectiveness of Mobile Advertising: The Indian Scenario

Shalini N Tripathi, Masood H Siddiqui

Vikalpa: The Journal for Decision Makers

Select article: HR Service Role Imperative for Knowledge Workers

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Research article

First published 2003-8

HR Service Role Imperative for Knowledge Workers

Jyotsna Bhatnagar, Anuradha Sharma

Management and Labour Studies

Select article: Convergence marketing

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Other

First published 2002-5

Convergence marketing

Yoram Wind, Vijay Mahajan

Journal of Interactive Marketing

Select article: Customizing customization: A conceptual framework for interactive personalization

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Research article

First published 2007-5

Customizing customization: A conceptual framework for interactive personalization

Gaetano Nino Miceli, Francesco Ricotta, Michele Costabile

Journal of Interactive Marketing

Select article: A Discursive Perspective on British Local Government's Response to Change: A Tale of Two Cities

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Research article

First published 1997-07

A Discursive Perspective on British Local Government's Response to Change: A Tale of Two Cities

Dorte Salskov-Iversen

Discourse & Society

Select article: A Case Study of the HR Department at Swiss Bank Corporation

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First published 1988-11

A Case Study of the HR Department at Swiss Bank Corporation

Randall S. Schuler

Asia Pacific Journal of Human Resources

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