Search results: Sage Journals

Restricted accessResearch articleFirst published June, 2017

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Restricted accessResearch articleFirst published August, 2016

Sangeeta Arora, Neha

Global Business Review

Restricted accessResearch articleFirst published March, 2022

Sunny Bose, Sudeepta Pradhan, Makhmoor Bashir [...]

Journal of Travel Research

Restricted accessResearch articleFirst published January, 2018

Tatiana Chekalina, Matthias Fuchs, Maria Lexhagen

Journal of Travel Research

Restricted accessResearch articleFirst published August, 2017

Rajesh Sharma

Management and Labour Studies

Restricted accessResearch articleFirst published January, 1993

Kevin Lane Keller

Journal of Marketing

Restricted accessResearch articleFirst published April, 2017

Maja Šerić, Irene Gil-Saura, Josip Mikulić

Journal of Vacation Marketing

Restricted accessResearch articleFirst published September, 2021

Zahra Qorbani, Hamidreza Koosha, Mohsen Bagheri

International Journal of Market Research

Restricted accessResearch articleFirst published January, 2012

Cathy H. C. Hsu, Haemoon Oh, A. George Assaf

Journal of Travel Research

Open accessResearch articleFirst published July, 2026

Jinlan Zhang, Viachaslau Filimonau, Ulan Tlemissov

Tourism and Hospitality Research