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1-10 of 62 results for Customer-based brand equity

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Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Select article: Determinants of Customer-based Brand Equity: A Study of Public and Private Banks

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Research article

First published 2016-8

Determinants of Customer-based Brand Equity: A Study of Public and Private Banks

Sangeeta Arora, Neha

Global Business Review

Select article: Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

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Research article

First published 2022-3

Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

Sunny Bose, Sudeepta Pradhan, Makhmoor Bashir [...]

Journal of Travel Research

Select article: Customer-Based Destination Brand Equity Modeling: The Role of Destination Resources,Value for Money,and Value in Use

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Research article

First published 2018-1

Customer-Based Destination Brand Equity Modeling: The Role of Destination Resources,Value for Money,and Value in Use

Tatiana Chekalina, Matthias Fuchs, Maria Lexhagen

Journal of Travel Research

Select article: Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

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Research article

First published 2017-8

Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry

Rajesh Sharma

Management and Labour Studies

Select article: Conceptualizing,Measuring,and Managing Customer-Based Brand Equity

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Research article

First published 1993-1

Conceptualizing,Measuring,and Managing Customer-Based Brand Equity

Kevin Lane Keller

Journal of Marketing

Select article: Customer-based brand equity building

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Research article

First published 2017-4

Customer-based brand equity building

Maja Šerić, Irene Gil-Saura, Josip Mikulić

Journal of Vacation Marketing

Select article: An integrated model for customer equity estimation based on brand equity

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Research article

First published 2021-9

An integrated model for customer equity estimation based on brand equity

Zahra Qorbani, Hamidreza Koosha, Mohsen Bagheri

International Journal of Market Research

Select article: A Customer-Based Brand Equity Model for Upscale Hotels

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Research article

First published 2012-1

A Customer-Based Brand Equity Model for Upscale Hotels

Cathy H. C. Hsu, Haemoon Oh, A. George Assaf

Journal of Travel Research

Select article: The effect of employee based brand equity on customer experience in multinational chain hotels

Open access

Research article

First published 2024

The effect of employee based brand equity on customer experience in multinational chain hotels

Jinlan Zhang, Viachaslau Filimonau, Ulan Tlemissov

Tourism and Hospitality Research

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