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Articles (182)

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1-10 of 182 results for Customer value and loyalty

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Select article: The effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty

Retricted access

Research article

First published 2020-05-20

The effect of experience quality on customer perceived value and customer satisfaction and its impact on customer loyalty

Andriani Kusumawati, Kharisma Sri Rahayu

Human Systems Management

Select article: Using Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program

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Research article

First published 2019-1

Using Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program

Ajay Aluri, Bradley S. Price, Nancy H. McIntyre

Journal of Hospitality & Tourism Research

Select article: Impact of Service Encounter Elements on Experiential Value and Customer Loyalty: An Empirical Investigation in the Coffee Shop Context

Open access

Research article

First published 2021-10

Impact of Service Encounter Elements on Experiential Value and Customer Loyalty: An Empirical Investigation in the Coffee Shop Context

Nadia Rashid, Fayaz A. Nika, George Thomas

Sage Open

Select article: Identifying Value Co-creating Customer Segments and Their Loyalty Patterns in the Automotive Market: A Cluster Analysis Approach

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Research article

First published 2026

Identifying Value Co-creating Customer Segments and Their Loyalty Patterns in the Automotive Market: A Cluster Analysis Approach

Nitin Sachdeva, Neena Sondhi, Umesh Bamel [...]

Global Business Review

Select article: Modeling Heterogeneity in the Satisfaction,Loyalty Intention,and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels

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Research article

First published 2016-2

Modeling Heterogeneity in the Satisfaction,Loyalty Intention,and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels

Bart Larivière, Timothy L. Keiningham, Lerzan Aksoy [...]

Journal of Marketing Research

Select article: Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

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Research article

First published 2000-01

Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

Ruth N. Bolton, P. K. Kannan, Matthew D. Bramlett

Journal of the Academy of Marketing Science

Select article: Customer Value,Satisfaction,Loyalty,and Switching Costs: An Illustration From a Business-to-Business Service Context

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Other

First published 2004-07

Customer Value,Satisfaction,Loyalty,and Switching Costs: An Illustration From a Business-to-Business Service Context

Shun Yin Lam, Venkatesh Shankar, M. Krishna Erramilli [...]

Journal of the Academy of Marketing Science

Select article: The Roles of Value,Satisfaction,and Commitment in the Effect of Service Quality on Customer Loyalty in Hong Kong–Style Tea Restaurants

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Research article

First published 2015-2

The Roles of Value,Satisfaction,and Commitment in the Effect of Service Quality on Customer Loyalty in Hong Kong–Style Tea Restaurants

Ivan K. W. Lai

Cornell Hospitality Quarterly

Select article: Customer Loyalty and Fitness Centers Competitiveness: The Role of Service Convenience and Multidimensional Perceived Value

Open access

Research article

First published 2025-7

Customer Loyalty and Fitness Centers Competitiveness: The Role of Service Convenience and Multidimensional Perceived Value

İlknur Özdemir, Ali Sevilmiş, Jerónimo García-Fernández [...]

Sage Open

Select article: What do Customers Get and Give in Return for Loyalty Program Membership?

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Research article

First published 2015-8

What do Customers Get and Give in Return for Loyalty Program Membership?

Jing Theng So, Tracey Danaher, Samir Gupta

Australasian Marketing Journal

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