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Retricted access

Research article

First published 2010-8

Customer Satisfaction Heterogeneity and Shareholder Value

Rajdeep Grewal, Murali Chandrashekaran, Alka V. Citrin

Journal of Marketing Research

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Research article

First published 2025

Exploring customer heterogeneity in hotel attribute preferences: An empirical study based on role theory

Zongwei Hu, Shuo Yu, Jian Ming Luo

Journal of Vacation Marketing

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Research article

First published 1998-11

Customer Heterogeneity in Service Management

Peter J. Danaher

Journal of Service Research

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Research article

First published 2006-8

Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach

Zainab Jamal, Randolph E. Bucklin

Journal of Interactive Marketing

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Research article

First published 2001-11

Fuzzy assignment of customers for a parallel queueing system with two heterogeneous servers

Runtong Zhang, Yannis A. Phillis

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2021-8

Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry,Heterogeneity,and Financial Impact

Vikas Mittal, Kyuhong Han, Ju-Yeon Lee [...]

Journal of Marketing Research

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Research article

First published 2016-2

Modeling Heterogeneity in the Satisfaction,Loyalty Intention,and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels

Bart Larivière, Timothy L. Keiningham, Lerzan Aksoy [...]

Journal of Marketing Research

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Research article

First published 2019-04

Service Center Staffing with Cross‐Trained Agents and Heterogeneous Customers

Elvin Coban, Aliza Heching, Alan Scheller‐Wolf

Production and Operations Management

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Research article

First published 2023-03-09

Customer-oriented multi-objective optimization on a novel collaborative multi-heterogeneous-depot electric vehicle routing problem with mixed time windows

Tong Zhou, Shuai Zhang, Dongping Zhang [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2026-2

AI for Customer Journeys: A Transformer Approach

Zipei Lu, P.K. Kannan

Journal of Marketing Research

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