Sage Journals: Discover world-class research

Retricted access

Research article

First published 2021-2

One-Voice Strategy for Customer Engagement

Jagdip Singh, Satish Nambisan, R. Gary Bridge [...]

Journal of Service Research

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Book review

First published 2014-12

Book Review: V. Kumar,Profitable Customer Engagement: Concept,Metrics and Strategies

Neena Sondhi

Global Business Review

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Research article

First published 2015-11

Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity

Till Haumann, Pascal Güntürkün, Laura Marie Schons [...]

Journal of Marketing

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Research article

First published 2025-7

The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farha [...]

Journal of Vacation Marketing

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Research article

First published 2025-11-17

Innovation and use of gamification in the enterprise—Selected cases

Aditi Singh, Ashish Bajpai

Journal of Information Technology Teaching Cases

Open access

Research article

First published 2024-2

The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing

Georgia D. Katsifaraki, Marios Theodosiou

Journal of Interactive Marketing

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Research article

First published 2015-5

Strategic Customer Brand-bonding: Building Personalized Value and Loyal Behaviour through Obsessive Focus,Discipline,and Innovative and Engaging Communication

Michael Lowenstein

Journal of Creating Value

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Research article

First published 2020-2

What you Feel,Is what you like Influence of Message Appeals on Customer Engagement on Instagram

Robert Rietveld, Willemijn Van Dolen, Masoud Mazloom [...]

Journal of Interactive Marketing

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Research article

First published 2016-1

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley A. Sparks [...]

Journal of Travel Research

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Research article

First published 2023-3

Customer Engagement in International Markets

Lena Steinhoff, Juanyi (Sunny) Liu, Xiaoling Li [...]

Journal of International Marketing

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