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Research article

First published 2010-5

‘‘By-the-Book’’ Decision Making: How Service Employee Desire for Decision Latitude Influences Customer Selection Decisions

Sterling A. Bone, John C. Mowen

Journal of Service Research

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Research article

First published 2014-6

Approach to multiple attribute decision making with hesitant triangular fuzzy information and their application to customer credit risk assessment

Yong-Bin Li, Jian-Ping Zhang

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2009-9

The Interplay among Category Characteristics,Customer Characteristics,and Customer Activities on in-Store Decision Making

J. Jeffrey Inman, Russell S. Winer, Rosellina Ferraro

Journal of Marketing

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Research article

First published 1999-05

Modeling the Selection of High Customer-Contact Personnel: An Application of Behavioral Decision-Making Theory

Ercan Sirakaya, Deborah L. Kerstetter, Dan Mount

Journal of Hospitality & Tourism Research

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Research article

First published 2011-2

The Role of Fairness in Modelling Customer Choice

Christine Mathies, Siegfried P. Gudergan

Australasian Marketing Journal

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Review article

First published 2004-9

Decision Making in Mass Customization of Mobile Phones

Martin G. Helander, Brenda Tan Li Peng

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Open access

Research article

First published 2018-3

Mass customization model in food industry using industry 4.0 standard with fuzzy-based multi-criteria decision making methodology

Janos Simon, Monika Trojanova, Jozef Zbihlej [...]

Advances in Mechanical Engineering

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Research article

First published 2015-6

Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products

M. Prasanna Mohan Raj, Satam Roy

Global Business Review

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Research article

First published 1997-8

Customer lifetime valuation to support marketing decision making

F. Robert Dwyer

Journal of Interactive Marketing

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Research article

First published 2021-11

Managing Customer Uncertainty in Making Service Offshoring Decisions

Lu Lu, Gary D. Gregory, Liem Viet Ngo [...]

Journal of Service Research

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