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Articles (36)

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1-10 of 36 results for Customer Retention Optimization

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Select article: Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers

Retricted access

Research article

First published 2011-2

Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers

Baohong Sun, Li Shibo

Journal of Marketing Research

Select article: Maximizing Customer Retention in Multi-session Training Service: Model and Algorithm

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Research article

First published 2025

Maximizing Customer Retention in Multi-session Training Service: Model and Algorithm

Qiuwei Guo, Yifu Li, Lindong Liu [...]

Production and Operations Management

Select article: Using Meta-Learners and Propensity Score Matching to Optimize Customer Retention

Open access

Research article

First published 2026-5-20

Using Meta-Learners and Propensity Score Matching to Optimize Customer Retention

Felix Ruf, Matthias Handrich

International Journal of Market Research

Select article: Dynamic Customer Acquisition and Retention Management

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Research article

First published 2016-08

Dynamic Customer Acquisition and Retention Management

Gregory J. King, Xiuli Chao, Izak Duenyas

Production and Operations Management

Select article: Dynamic Targeted Promotions

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Research article

First published 2004-08

Dynamic Targeted Promotions

Gila E. Fruchter, Z. John Zhang

Journal of Service Research

Select article: The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings ☆

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Research article

First published 2016-11

The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings ☆

Chun-Wei Chang, Jonathan Z. Zhang

Journal of Interactive Marketing

Select article: Recapturing Lost Customers

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Research article

First published 2004-2

Recapturing Lost Customers

Jacquelyn S. Thomas, Robert C. Blattberg, Edward J. Fox

Journal of Marketing Research

Select article: Mix&Match: A Resource-Based Complaint Recovery Framework for Tangible Compensation

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Research article

First published 2020-8

Mix&Match: A Resource-Based Complaint Recovery Framework for Tangible Compensation

Stanislav Stakhovych, Ali Tamaddoni

Journal of Service Research

Select article: Comparing Churn Prediction Techniques and Assessing Their Performance

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Research article

First published 2016-5

Comparing Churn Prediction Techniques and Assessing Their Performance

Ali Tamaddoni, Stanislav Stakhovych, Michael Ewing

Journal of Service Research

Select article: Retention Futility: Targeting High-Risk Customers Might be Ineffective

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Research article

First published 2018-2

Retention Futility: Targeting High-Risk Customers Might be Ineffective

Eva Ascarza

Journal of Marketing Research

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