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First published 2024

Impact of Branding on Customer Purchase Decision in Apparel Industry: An Application of Stimulus-organism-response Theory

Pradeep Rathore, Esha Saha, Krantiraditya Dhalmahapatra [...]

Vision: The Journal of Business Perspective

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First published 1994-8

Sales tax effects on mail order customer purchasing decisions

Michael L. Klassen, Karen Glynn, Kathleen Porter

Journal of Interactive Marketing

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First published 2009-12

Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice

Ana Valenzuela, Ravi Dhar, Florian Zettelmeyer

Journal of Marketing Research

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Research article

First published 2008-10

Effectiveness of Mobile Advertising: The Indian Scenario

Shalini N Tripathi, Masood H Siddiqui

Vikalpa: The Journal for Decision Makers

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First published 2021-6

Machine learning-based design features decision support tool via customers purchasing data analysis

Jian Zhang, Xingpeng Chu, Alessandro Simeone [...]

Concurrent Engineering

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First published 2018-4

Indian Customers’ Attitude Towards Bundling: A Basis for Classification and Targeting

Reeti Agarwal

Global Business Review

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First published 2008-2

Recommendation Systems with Purchase Data

Anand V. Bodapati

Journal of Marketing Research

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First published 2000-7

Theories and Models of Electronic Commerce

Martin G. Helander

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2013-8

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Jaime Romero, Ralf van der Lans, Berend Wierenga

Journal of Interactive Marketing

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Research article

First published 2010-5

Modeling Customer Reactions to Sales Attempts: If Cross-Selling Backfires

Evrim D. Güneş, O. Zeynep Akşin, E. Lerzan Örmeci [...]

Journal of Service Research

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