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1-10 of 910 results for Customer Profitability

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Select article: Linking Perceptual and Behavioral Customer Metrics to Multiperiod Customer Profitability

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Research article

First published 2008-08

Linking Perceptual and Behavioral Customer Metrics to Multiperiod Customer Profitability

Bart Larivière

Journal of Service Research

Select article: The Persistence of Customer Profitability: Empirical Evidence and Implications From a Financial Services Firm

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Research article

First published 2004-11

The Persistence of Customer Profitability: Empirical Evidence and Implications From a Financial Services Firm

Dennis Campbell, Frances Frei

Journal of Service Research

Select article: Customer-Firm Interactions and the Path to Profitability

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Research article

First published 2018-5

Customer-Firm Interactions and the Path to Profitability

Jesús Cambra-Fierro, Iguácel Melero-Polo, F. Javier Sese [...]

Journal of Service Research

Select article: Customer Equity Drivers,Customer Experience Quality,and Customer Profitability in Banking Services: The Moderating Role of Social Influence

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Research article

First published 2020-5

Customer Equity Drivers,Customer Experience Quality,and Customer Profitability in Banking Services: The Moderating Role of Social Influence

Lily (Xuehui) Gao, Iguácel Melero-Polo, F. Javier Sese

Journal of Service Research

Select article: Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework

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Research article

First published 2013-3

Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework

V. Kumar, Amalesh Sharma, Riddhi Shah [...]

Journal of International Marketing

Select article: Customer Value and Profit: Modelling in an Economic Approach

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Research article

First published 2025-5

Customer Value and Profit: Modelling in an Economic Approach

Ignatius Heruwasto

Journal of Creating Value

Select article: Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching

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Research article

First published 2013-5

Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching

Ali Bakhtiari, B.P.S. Murthi, Erin Steffes

Journal of Interactive Marketing

Select article: A Profit Allocation Mechanism for Customer-to-Manufacturer Platform in e-Commercial Business

Open access

Research article

First published 2022-4

A Profit Allocation Mechanism for Customer-to-Manufacturer Platform in e-Commercial Business

Bo Dai, Fenfen Li, Yunchong Liu

Sage Open

Select article: The ensemble of neural network and gradient boosting for the prediction of customer profitability: A two-stage modeling approach

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Research article

First published 2018-11

The ensemble of neural network and gradient boosting for the prediction of customer profitability: A two-stage modeling approach

Sunny Lam

Model Assisted Statistics and Applications

Select article: Customer Profitability in a Supply Chain

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Research article

First published 2001-7

Customer Profitability in a Supply Chain

Rakesh Niraj, Mahendra Gupta, Chakravarthi Narasimhan

Journal of Marketing

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