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Research article

First published 2008-9

Customer Prioritization: Does it Pay off,and how Should it be Implemented?

Christian Homburg, Mathias Droll, Dirk Totzek

Journal of Marketing

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Research article

First published 2014-3

Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization

Hauke A. Wetzel, Maik Hammerschmidt, Alex R. Zablah

Journal of Marketing

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Research article

First published 2024-12

Customer Prioritization Integrated Supply Chain Optimization Model with Outsourcing Strategies

Iram Mushtaq, Muhammad Umer, Muhammad Attique Khan [...]

Big Data

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Research article

First published 2018-1

Analysing and Prioritizing the Antecedents of Customer Shopping Experience Using Analytical Hierarchy Process (AHP) Modelling

Priyanka Singh, Maninder Singh

IIM Kozhikode Society & Management Review

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Research article

First published 2019-10-09

An ordinal scale-based GDM approach to prioritize customer requirements in QFD product planning

Qiang Yang, Yan-Lai Li, Kwai-Sang Chin

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2020-8

Brave New World? On AI and the Management of Customer Relationships

Barak Libai, Yakov Bart, Sonja Gensler [...]

Journal of Interactive Marketing

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Research article

First published 2008-12

Making Customer—Service a Priority in Health Care Organizations

Joshua O'Hagan, David Persaud

Healthcare Management Forum

Open access

Research article

First published 2020-11

Customer Engagement: A Systematic Review and Future Research Priorities

Sylvia C. Ng, Jillian C. Sweeney, Carolin Plewa

Australasian Marketing Journal

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Research article

First published 2021-6

Understanding Customer Priorities for Selection of Call Taxi Service Provider

Adimuthu Ramasamy, Kamalakanta Muduli, Aezeden Mohamed [...]

Journal of Operations and Strategic Planning

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Research article

First published 2019-11

Priority Service Pricing with Heterogeneous Customers: Impact of Delay Cost Distribution

Ping Cao, Yaolei Wang, Jingui Xie

Production and Operations Management

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