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Research article

First published 2022-10

Customer-Defined Market Orientation,Brand Image and Customer Satisfaction: A Mediation Approach

Mustafa Rehman Khan, Naveed R. Khan, V V Ravi Kumar [...]

Sage Open

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Research article

First published 2019-10

The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions

Anne-Kathrin Klesse, Yann Cornil, Darren William Dahl [...]

Journal of Marketing Research

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Research article

First published 2009-1

Impact of Communication during Service Encounters on Customer’s Perception of Organization Image

Neera Jai, Anjanee Sethi, Shoma Mukherji

Paradigm: A Management Research Journal

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Research article

First published 2016-5

The Relationship between Shopping Mall Image and Congruity on Customer Behaviour: Evidence from Indonesia

Thomas S. Kaihatu, Mark T. Spence

Australasian Marketing Journal

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Research article

First published 2008-11

Relationships Among Image Congruence,Consumption Emotions,and Customer Loyalty in the Lodging Industry

Heesup Han, Ki-Joon Back

Journal of Hospitality & Tourism Research

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Research article

First published 2019-7

Corporate Image and Customer Responses to Organisational Transformation in B2B Context: An Empirical Research in Vietnam

Nguyen Thi Hoang Yen

Journal of Entrepreneurship and Innovation in Emerging Economies

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Research article

First published 2005-11

The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Ki-Joon Back

Journal of Hospitality & Tourism Research

Open access

Abstract

First published 2016-8

Clinical and Radiographic Evaluation of Total Ankle Arthroplasty with Custom Image Measurement Software

Shinichi Kosugi, Yoshinori Takakura, Yasuhito Tanaka [...]

Foot & Ankle Orthopaedics

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Research article

First published 2025

Boosting Customer Satisfaction: The Power of Brand Image in Vietnam’s Fast-food Scene

Van Kien Pham, Minh Hieu Vo, Ai Van Huynh [...]

Business Perspectives and Research

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Research article

First published 1998-08

The Effect of Corporate Image in the Formation of Customer Loyalty

Tor Wallin Andreassen, Bodil Lindestad

Journal of Service Research

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