Search results: Sage Journals

Restricted accessResearch articleFirst published May, 2010

‘‘By-the-Book’’ Decision Making: How Service Employee Desire for Decision Latitude Influences Customer Selection Decisions

Sterling A. Bone, John C. Mowen

Journal of Service Research

Restricted accessResearch articleFirst published June, 2014

Approach to multiple attribute decision making with hesitant triangular fuzzy information and their application to customer credit risk assessment

Yong-Bin Li, Jian-Ping Zhang

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published September, 2009

The Interplay among Category Characteristics,Customer Characteristics,and Customer Activities on in-Store Decision Making

J. Jeffrey Inman, Russell S. Winer, Rosellina Ferraro

Journal of Marketing

Restricted accessResearch articleFirst published May, 1999

Modeling the Selection of High Customer-Contact Personnel: An Application of Behavioral Decision-Making Theory

Ercan Sirakaya, Deborah L. Kerstetter, Dan Mount

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published February, 2011

The Role of Fairness in Modelling Customer Choice

Christine Mathies, Siegfried P. Gudergan

Australasian Marketing Journal

Open accessResearch articleFirst published March, 2018

Mass customization model in food industry using industry 4.0 standard with fuzzy-based multi-criteria decision making methodology

Janos Simon, Monika Trojanova, Jozef Zbihlej [...]

Advances in Mechanical Engineering

Restricted accessReview articleFirst published September, 2004

Decision Making in Mass Customization of Mobile Phones

Martin G. Helander, Brenda Tan Li Peng

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Restricted accessResearch articleFirst published June, 2015

Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products

M. Prasanna Mohan Raj, Satam Roy

Global Business Review

Restricted accessResearch articleFirst published August, 1997

Customer lifetime valuation to support marketing decision making

F. Robert Dwyer

Journal of Interactive Marketing

Restricted accessResearch articleFirst published August, 2019

Linguistic multi-attribute decision-making evaluation method for product innovation design scheme with demand preferences of customers

Wen-Qing Liu, Jia-Wen Zhang, Xiao-Yun Jiang [...]

International Journal of Knowledge-Based and Intelligent Engineering Systems

Restricted accessResearch articleFirst published May, 2010

‘‘By-the-Book’’ Decision Making: How Service Employee Desire for Decision Latitude Influences Customer Selection Decisions

Sterling A. Bone, John C. Mowen

Journal of Service Research

Restricted accessResearch articleFirst published June, 2014

Approach to multiple attribute decision making with hesitant triangular fuzzy information and their application to customer credit risk assessment

Yong-Bin Li, Jian-Ping Zhang

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published September, 2009

The Interplay among Category Characteristics,Customer Characteristics,and Customer Activities on in-Store Decision Making

J. Jeffrey Inman, Russell S. Winer, Rosellina Ferraro

Journal of Marketing

Restricted accessResearch articleFirst published May, 1999

Modeling the Selection of High Customer-Contact Personnel: An Application of Behavioral Decision-Making Theory

Ercan Sirakaya, Deborah L. Kerstetter, Dan Mount

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published February, 2011

The Role of Fairness in Modelling Customer Choice

Christine Mathies, Siegfried P. Gudergan

Australasian Marketing Journal

Open accessResearch articleFirst published March, 2018

Mass customization model in food industry using industry 4.0 standard with fuzzy-based multi-criteria decision making methodology

Janos Simon, Monika Trojanova, Jozef Zbihlej [...]

Advances in Mechanical Engineering

Restricted accessReview articleFirst published September, 2004

Decision Making in Mass Customization of Mobile Phones

Martin G. Helander, Brenda Tan Li Peng

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Restricted accessResearch articleFirst published June, 2015

Impact of Brand Image on Consumer Decision-making: A Study on High-technology Products

M. Prasanna Mohan Raj, Satam Roy

Global Business Review

Restricted accessResearch articleFirst published August, 1997

Customer lifetime valuation to support marketing decision making

F. Robert Dwyer

Journal of Interactive Marketing

Restricted accessResearch articleFirst published August, 2019

Linguistic multi-attribute decision-making evaluation method for product innovation design scheme with demand preferences of customers

Wen-Qing Liu, Jia-Wen Zhang, Xiao-Yun Jiang [...]

International Journal of Knowledge-Based and Intelligent Engineering Systems