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Research article

First published 2025-9

Enhancing Attraction Experiences Through Home Sharing: Evidence from Customer Review Analytics

Karen Xie, Jianwei Liu

Production and Operations Management

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Research article

First published 2025-8

Do Repeat Customers Effectively Attract New Customers? Reconsidering Customer Influence Value of Repeat Customers

Seunghun Shin, Hyejo Hailey Shin, Eunji Lee [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2002-10

What Attracts Customers to Online Stores,and What Keeps Them Coming Back?

David J. Reibstein

Journal of the Academy of Marketing Science

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Research article

First published 2014-11

Resisting Temptation: Gender Differences in Customer Loyalty in the Presence of a More Attractive Alternative

Valentyna Melnyk

Australasian Marketing Journal

Open access

Research article

First published 2023-11

Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference?

Ana Maria Soares, José Carlos Pinho, António Alves

Journal of Creative Communications

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Research article

First published 2007-2

How to Attract Customers by Giving Them the Short End of the Stick

Alison K.C. Lo, John G. Lynch, Richard Staelin

Journal of Marketing Research

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Research article

First published 2010-4

Effectiveness of CRM in Banking Services with Reference to ATM Services in NCR Delhi

Shamsher Singh, Manmohan Rahul

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2022-3

Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

Sunny Bose, Sudeepta Pradhan, Makhmoor Bashir [...]

Journal of Travel Research

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Research article

First published 2017-5

Delivering Unique,Attractive (Even Branded) Customer Service Experience Lagniappe: Any Company Can Do This

Michael Lowenstein

Journal of Creating Value

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Research article

First published 2014-8

For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers’ CLV ☆

Sietske Lhoest-Snoeck, Erjen van Nierop, Peter C. Verhoef

Journal of Interactive Marketing

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