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1-5 of 5 results for Cross-Channel Spillover

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Select article: Channel Choice in Live Streaming Commerce

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Research article

First published 2024-11

Channel Choice in Live Streaming Commerce

Yina Li, Yu Ning, Weiguo Fan [...]

Production and Operations Management

Select article: Paywalls: Monetizing Online Content

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Research article

First published 2019-3

Paywalls: Monetizing Online Content

Adithya Pattabhiramaiah, S. Sriram, Puneet Manchanda

Journal of Marketing

Select article: Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry

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Research article

First published 2026-3

Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry

Jia Liu, Shawndra Hill, David Rothschild

Journal of Marketing

Select article: Osmotic Mobilization and Union Support during the Long Protest Wave,1960–1995

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Research article

First published 2018-6

Osmotic Mobilization and Union Support during the Long Protest Wave,1960–1995

John-Paul Ferguson, Thomas Dudley, Sarah A. Soule

Administrative Science Quarterly

Select article: The Effect of House Ads on Multichannel Sales 1

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Research article

First published 2018-5

The Effect of House Ads on Multichannel Sales 1

Marcel Goic, Rodolfo Álvarez, Ricardo Montoya

Journal of Interactive Marketing

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