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Research article

First published 2019-2

Delighting the Customer: Creativity-Oriented High-Performance Work Systems,Frontline Employee Creative Performance,and Customer Satisfaction

Ieva Martinaityte, Claudia Sacramento, Samuel Aryee

Journal of Management

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Research article

First published 2025-9

On the Receiving End of Customer Creativity: Insights From Approach-Avoidance and Interpersonal Complementarity Perspectives

Randy Lee, Anthony Klotz, Shawn McClean [...]

Journal of Management

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Research article

First published 2023-11

Translating Transformational Leadership and Organizational Innovativeness Into Creative Customer Behavior: Underlying Processes and Boundary Conditions

Taeshik Gong, Luana Nanu, Linh Ha Le [...]

Cornell Hospitality Quarterly

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Research article

First published 2012-2

Making a Face: Graphical Illustrations of Managerial Stances toward Customer Creativity

Colin L. Campbell, Pierre R. Berthon, Leyland F. Pitt [...]

Australasian Marketing Journal

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Research article

First published 2019-2

Mass imagineering,mass customization and mass production: Complementary cultures for creativity,choice and convenience

Stephen Fox

Journal of Consumer Culture

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Research article

First published 2011-11

Blue-Collar Creativity: Reframing Custom-Car Culture in the Imperilled Industrial City

Andrew Warren

Environment and Planning A: Economy and Space

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Research article

First published 2016-11

The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity

Karin Teichmann, Ursula Scholl-Grissemann, Nicola E. Stokburger-Sauer

Journal of Interactive Marketing

Open access

Research article

First published 2019-1

A method of intelligent product design cue construction based on customer touchpoint correlation analysis and positive creativity theory

Weiwei Wang, Ting Wei, Yunyan Zhang [...]

Advances in Mechanical Engineering

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Research article

First published 2011-6

Fostering Creativity in Product and Service Development: Validation in the Domain of Information Technology

Liang Zeng, Robert W. Proctor, Gavriel Salvendy

Human Factors: The Journal of the Human Factors and Ergonomics Society

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Research article

First published 2023-11

A Two-Path Moderated Mediation Model of Customer-Driven Service Innovation

Feng Zeng Xu, Emily Ma, Yun Zhang

Cornell Hospitality Quarterly

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