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Research article

First published 1997-11

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Kapil Bawa, Srini S. Srinivasan, Rajendra K. Srivastava

Journal of Marketing Research

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Research article

First published 1987-10

The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

Kapil Bawa, Robert W. Shoemaker

Journal of Marketing

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Research article

First published 1990-7

Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective

Donald R. Lichtenstein, Richard G. Netemeyer, Scot Burton

Journal of Marketing

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Research article

First published 2024-2

Discount Coupons Versus Trust and Satisfaction—Which is Better for M-Commerce?

Arindra Nath Mishra, Shayani Sengupta

Management and Labour Studies

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Research article

First published 2020-10

One Size Fits All? The Differential Impact of Online Reviews and Coupons

Sulin Ba, Yuan Jin, Xinxin Li [...]

Production and Operations Management

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Research article

First published 1998-10

A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

Scot Burton, Donald R. Lichtenstein, Richard G. Netemeyer [...]

Journal of the Academy of Marketing Science

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Research article

First published 2014-5

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication ☆

Todd J. Bacile, Christine Ye, Esther Swilley

Journal of Interactive Marketing

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Research article

First published 1993-1

Is Couponing Effective?

Pascale Quester

Australasian Marketing Journal

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Research article

First published 2018-6

Effect of Encumbrances on Response to Sales Promotions

Surajit Ghosh Dastidar, Prasenjit Chakravarty

FIIB Business Review

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Research article

First published 2006-01

Suppression of Delamination at Ply Drops in Tapered Composites by Ply Chamfering

B. Khan, K. Potter, M. R. Wisnom

Journal of Composite Materials

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