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Research article

First published 2021-3

How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

Shang-Chun Ma, Kyriaki Kaplanidou

Sport Marketing Quarterly

Open access

Research article

First published 2016-1

The Importance of Corporate Brand Identity in Business Management: An Application to the Uk Banking Sector

Isabel Buil, Sara Catalán, Eva Martínez

BRQ Business Research Quarterly

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Research article

First published 2025

Family-owned Corporate Brand Identity from an Internal Branding Perspective: Scale Conceptualization and Validation

Muhammad Talha, Muhammad Kashif, Thangaraja Arumugam [...]

Global Business Review

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Research article

First published 2021-10

Nation branding in Zimbabwe: Archaeological heritage,national cohesion,and corporate identities

Thomas Panganayi Thondhlana, Simbarashe Shadreck Chitima, Shadreck Chirikure

Journal of Social Archaeology

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Research article

First published 2018-5

Ethical branding as a discoursive resource for employee identity work: A case study

Philipp K. Wegerer

German Journal of Human Resource Management: Zeitschrift für Personalforschung

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Research article

First published 2005-04

Managing Corporate Identity: An Internal Perspective

Cláudia Simões, Sally Dibb, Raymond P. Fisk

Journal of the Academy of Marketing Science

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Research article

First published 2022-7

Where,When,and Who: Corporate Social Responsibility and Brand Value—A Global Panel Study

Shawn Pope, Jimi Kim

Business & Society

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Other

First published 2008-06

Can public sector organizations be coherent corporate brands?

Arild Wæraas

Marketing Theory

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Research article

First published 2006-04

Corporate Identity and the Societal Constituent

Jay M. Handelman

Journal of the Academy of Marketing Science

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Research article

First published 1997-03

Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers

Jin K. Han, Bernd H. Schmitt

Journal of International Marketing

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