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Retricted access

Research article

First published 2026

AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning

Jianping Ye, Michel Wedel, Rik Pieters

Journal of Marketing

Open access

Research article

First published 2019-7

A Social Networks Approach to Viral Advertising: The Role of Primary,Contextual,and Low Influencers

Itai Himelboim, Guy J. Golan

Social Media + Society

Open access

Research article

First published 2025-12

Direct marketization: Platform surveillance and the contextual integrity of democratic media

Lee McGuigan

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Research article

First published 2020-3

News in an Era of Content Confusion: Effects of News Use Motivations and Context on Native Advertising and Digital News Perceptions

Michelle A. Amazeen

Journalism & Mass Communication Quarterly

Open access

Research article

First published 2025-5

Private attributes: The meanings and mechanisms of “privacy-preserving” adtech

Lee McGuigan, Ido Sivan-Sevilla, Patrick Parham [...]

New Media & Society

Retricted access

Research article

First published 2007-5

Social Context and Advertising Memory

Stefano Puntoni, Nader T. Tavassoli

Journal of Marketing Research

Retricted access

Research article

First published 1991-7

Contextual Effects of Reference Prices in Retail Advertisements

Abhijit Biswas, Edward A. Blair

Journal of Marketing

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Research article

First published 1997-8

Disclosure of Contextually Hidden Sexual Images Embedded in an Advertisement

Penny M. Simpson, Ronald Hoverstad, Gene Brown [...]

Psychological Reports

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Research article

First published 2009-11

Advertising and Media in Asia: Setting Some Context

John Sinclair

Media International Australia

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Research article

First published 1989-03

Context and the Creation of Meaning in the Advertising of the 1988 Presidential Campaign

KATHLEEN HALL JAMIESON

American Behavioral Scientist

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