Search results: Sage Journals

Restricted accessResearch articleFirst published July, 2026

AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning

Jianping Ye, Michel Wedel, Rik Pieters

Journal of Marketing

Open accessResearch articleFirst published July, 2019

A Social Networks Approach to Viral Advertising: The Role of Primary,Contextual,and Low Influencers

Itai Himelboim, Guy J. Golan

Social Media + Society

Open accessResearch articleFirst published December, 2025

Direct marketization: Platform surveillance and the contextual integrity of democratic media

Lee McGuigan

Convergence: The International Journal of Research into New Media Technologies

Restricted accessResearch articleFirst published March, 2020

News in an Era of Content Confusion: Effects of News Use Motivations and Context on Native Advertising and Digital News Perceptions

Michelle A. Amazeen

Journalism & Mass Communication Quarterly

Open accessResearch articleFirst published May, 2025

Private attributes: The meanings and mechanisms of “privacy-preserving” adtech

Lee McGuigan, Ido Sivan-Sevilla, Patrick Parham [...]

New Media & Society

Restricted accessResearch articleFirst published May, 2007

Social Context and Advertising Memory

Stefano Puntoni, Nader T. Tavassoli

Journal of Marketing Research

Restricted accessResearch articleFirst published July, 1991

Contextual Effects of Reference Prices in Retail Advertisements

Abhijit Biswas, Edward A. Blair

Journal of Marketing

Restricted accessResearch articleFirst published August, 1997

Disclosure of Contextually Hidden Sexual Images Embedded in an Advertisement

Penny M. Simpson, Ronald Hoverstad, Gene Brown [...]

Psychological Reports

Restricted accessResearch articleFirst published November, 2009

Advertising and Media in Asia: Setting Some Context

John Sinclair

Media International Australia

Restricted accessResearch articleFirst published March, 1989

Context and the Creation of Meaning in the Advertising of the 1988 Presidential Campaign

KATHLEEN HALL JAMIESON

American Behavioral Scientist

Restricted accessResearch articleFirst published July, 2026

AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning

Jianping Ye, Michel Wedel, Rik Pieters

Journal of Marketing

Open accessResearch articleFirst published July, 2019

A Social Networks Approach to Viral Advertising: The Role of Primary,Contextual,and Low Influencers

Itai Himelboim, Guy J. Golan

Social Media + Society

Open accessResearch articleFirst published December, 2025

Direct marketization: Platform surveillance and the contextual integrity of democratic media

Lee McGuigan

Convergence: The International Journal of Research into New Media Technologies

Restricted accessResearch articleFirst published March, 2020

News in an Era of Content Confusion: Effects of News Use Motivations and Context on Native Advertising and Digital News Perceptions

Michelle A. Amazeen

Journalism & Mass Communication Quarterly

Open accessResearch articleFirst published May, 2025

Private attributes: The meanings and mechanisms of “privacy-preserving” adtech

Lee McGuigan, Ido Sivan-Sevilla, Patrick Parham [...]

New Media & Society

Restricted accessResearch articleFirst published May, 2007

Social Context and Advertising Memory

Stefano Puntoni, Nader T. Tavassoli

Journal of Marketing Research

Restricted accessResearch articleFirst published July, 1991

Contextual Effects of Reference Prices in Retail Advertisements

Abhijit Biswas, Edward A. Blair

Journal of Marketing

Restricted accessResearch articleFirst published August, 1997

Disclosure of Contextually Hidden Sexual Images Embedded in an Advertisement

Penny M. Simpson, Ronald Hoverstad, Gene Brown [...]

Psychological Reports

Restricted accessResearch articleFirst published November, 2009

Advertising and Media in Asia: Setting Some Context

John Sinclair

Media International Australia

Restricted accessResearch articleFirst published March, 1989

Context and the Creation of Meaning in the Advertising of the 1988 Presidential Campaign

KATHLEEN HALL JAMIESON

American Behavioral Scientist