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Research article

First published 2018-12

Direct-to-consumer mobile teledermoscopy for skin cancer screening: Preliminary results demonstrating willingness-to-pay in Australia

Centaine L Snoswell, Jennifer A Whitty, Liam J Caffery [...]

Journal of Telemedicine and Telecare

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Research article

First published 2012-2

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Marco Bertini, Luc Wathieu, Sheena S. Iyengar

Journal of Marketing Research

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Research article

First published 2011-11

Do Interruptions Pay off? Effects of Interruptive Ads on Consumers’ Willingness to Pay

Alessandro Acquisti, Sarah Spiekermann

Journal of Interactive Marketing

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Note

First published 2002-5

Measuring Consumers' Willingness to Pay at the Point of Purchase

Klaus Wertenbroch, Bernd Skiera

Journal of Marketing Research

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Research article

First published 2016-2

The Impact of User Review Volume on Consumers’ Willingness-to-Pay: A Consumer Uncertainty Perspective

Yinglu Wu, Jianan Wu

Journal of Interactive Marketing

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Research article

First published 2014-9

Socio-environmental multi-labelling and consumer willingness to pay

Ivan Dufeu, Jean-Marc Ferrandi, Patrick Gabriel [...]

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2024-6

Consumer Information Drives Willingness to Pay for Low Emissions Milk and Beef

Lois Charlotte Taylor, Annika Johnson, Diya-Courty-Stephens

Journal of Developing Societies

Open access

Research article

First published 2021-10

Willingness to Pay for Sustainable Coffee: A Case of Thai Consumers

Veenarat Ut-tha, Pai-Po Lee, Rebecca Chung

Sage Open

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Research article

First published 2012-3

Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

Nicole Koschate-Fischer, Adamantios Diamantopoulos, Katharina Oldenkotte

Journal of International Marketing

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Research article

First published 2022

Consumers’ Willingness to Pay for Healthiness,Quality and Carbon Footprint Reduction of Bagged Rice

Tatnawat Chaiyesh

Global Business Review

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