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Articles (435)

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1-10 of 435 results for Consumer-generated media

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Select article: Responses to consumer-generated media in the hospitality marketplace

Retricted access

Research article

First published 2012-4

Responses to consumer-generated media in the hospitality marketplace

Stephen W Litvin, Laura M Hoffman

Journal of Vacation Marketing

Select article: Media Preferences of Action Sports Consumers: Differences between Generation X and Y

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Research article

First published 2006-3

Media Preferences of Action Sports Consumers: Differences between Generation X and Y

Gregg Bennett, Michael Sagas, Windy Dees

Sport Marketing Quarterly

Select article: Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach

Open access

Research article

First published 2022-4

Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach

Shakeel ul Rehman, Rafia Gulzar, Wajeeha Aslam

Sage Open

Select article: The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

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Research article

First published 2025-8

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Management and Labour Studies

Select article: The impact of social media on destination branding

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Research article

First published 2012-7

The impact of social media on destination branding

Yumi Lim, Yeasun Chung, Pamela A Weaver

Journal of Vacation Marketing

Select article: How Consumer Photo Reviews and Online Platform Types Influence Luxury Hotel Booking Intentions Through Envy

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Research article

First published 2025-7

How Consumer Photo Reviews and Online Platform Types Influence Luxury Hotel Booking Intentions Through Envy

Jee Yun Park, Hye Eun Lee

Journal of Travel Research

Select article: Book Review: General Politics: Beyond Consumer Capitalism: Media and the Limits to Imagination

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Book review

First published 2015-5

Book Review: General Politics: Beyond Consumer Capitalism: Media and the Limits to Imagination

Dipankar Sinha

Political Studies Review

Select article: Placing a Hand in the Fire

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Research article

First published 2011-8

Placing a Hand in the Fire

Nathaniel J. Payne, Colin Campbell, Anjali S. Bal [...]

Journal of Marketing Education

Select article: ChatGPT: It’s Here,Whether We Want It or Not!

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Research article

First published 2024-8

ChatGPT: It’s Here,Whether We Want It or Not!

Stephen Wayne Litvin, Karen Pei-Sze Tan

Cornell Hospitality Quarterly

Select article: How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

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Research article

First published 2026-2

How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

Xiaoru Gao, S. Chan Choi, Sunghoon Kim [...]

Journal of Interactive Marketing

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