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Research article

First published 2024

A Study on How  Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C  Marketplace

Bidisha Roy, Sitanath Mazumdar, Banhi Guha

Global Business Review

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Research article

First published 1998-10

Consumer Generalization of Nutrient Content Claims in Advertising

J. Craig Andrews, Richard G. Netemeyer, Scot Burton

Journal of Marketing

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Research article

First published 2013-5

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

Debora V. Thompson, Prashant Malaviya

Journal of Marketing

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Research article

First published 2017-12

How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General

Chang-Dae Ham, Jin Seong Park, Sejin Park

Journalism & Mass Communication Quarterly

Open access

Research article

First published 2022-6

Are you talking to me? Generation X,Y,Z responses to mobile advertising

Osnat Roth-Cohen, Hananel Rosenberg, Sabina Lissitsa

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2012-8

So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Burçak Ertimur, Mary C. Gilly

Journal of Interactive Marketing

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Research article

First published 2026

Picture Perfect: Engaging Customers with Visual Generative AI

Mark Heitmann, Tijmen P.J. Jansen, Martin Reisenbichler [...]

Journal of Marketing

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Research article

First published 2011-8

Placing a Hand in the Fire

Nathaniel J. Payne, Colin Campbell, Anjali S. Bal [...]

Journal of Marketing Education

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Research article

First published 2010-12

Category- versus Brand-Level Advertising Messages in a Highly Regulated Environment

Ceren Kolsarici, Demetrios Vakratsas

Journal of Marketing Research

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Research article

First published 2017-12

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Journal of Marketing Research

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