Sage Journals: Discover world-class research

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Research article

First published 1996-4

Consumer Perceived Risk Associated with Prescription Drugs

Aditi Kare, Suzan Kucukarslan, Stephen Birdwell

Therapeutic Innovation & Regulatory Science

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Research article

First published 2011-4

Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities

Cornelia (Connie) Pechmann, Elizabeth S. Moore, Alan R. Andreasen [...]

Journal of Public Policy & Marketing

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Other

First published 1999-1

Consumer Retention of Risk Information from Direct-To-Consumer Advertising

Donald L. Sullivan, Jon C. Schommer, Stephen W. Birdwell

Therapeutic Innovation & Regulatory Science

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Research article

First published 1997-4

The Control of the Consumer Risk in the Ames Assay

Markus Neuhäuser, Ludwig A. Hothorn

Therapeutic Innovation & Regulatory Science

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Research article

First published 2004-10

An Integrated Framework for the Conceptualization of Consumers’ Perceived-Risk Processing

Margy P. Conchar, George M. Zinkhan, Cara Peters [...]

Journal of the Academy of Marketing Science

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Other

First published 2007-1

A New Model for Communicating Risk Information in Direct-to-Consumer Print Advertisements

Jennifer L. Stotka, Matthew D. Rotelli, Sherie A. Dowsett [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2015-7

Communicating Benefit and Risk Information in Direct-to-Consumer Print Advertisements

Helen W. Sullivan, Amie C. O’Donoghue, Kathryn J. Aikin

Therapeutic Innovation & Regulatory Science

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Research article

First published 2009-11

Consumer-Based Brand Equity and Firm Risk

Lopo L. Rego, Matthew T. Billett, Neil A. Morgan

Journal of Marketing

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Research article

First published 2020-12

Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector

Shalini Nath Tripathi, Dheeraj Misra, Masood Siddiqui

Global Business Review

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Research article

First published 2017-10

Risk group assessment based on the demands of important consumers with standby electric source

Cunbin Li, Jiahang Yuan, Ding Liu [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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