Sage Journals: Discover world-class research

Retricted access

Research article

First published 2011-4

A Study on Customer Relationship Management in Consumer Markets: Grandiosity or Reality?

Ashish Gupta

Asia-Pacific Journal of Management Research and Innovation

Retricted access

Research article

First published 2016-6

Managing Consumer Loyalty through Acquisition,Retention and Experience Efforts: An Empirical Study on Service Consumers in India

Jagwinder Singh, Shivani Saini

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2016-11

An analysis of the factors affecting the adoption of cloud consumer relationship management in the machinery industry in Taiwan

Hsin-Pin Fu, Tsung-Sheng Chang

Information Development

Retricted access

Research article

First published 2021-9

They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance

Scott Connors, Mansur Khamitov, Matthew Thomson [...]

Journal of Marketing

Retricted access

Research article

First published 2018-12

Customer Relationship Management and Marketing Effectiveness

Andy Fred Wali

Paradigm: A Management Research Journal

Retricted access

Research article

First published 2015-5

Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects

Peggy J. Liu, Cait Lamberton, Kelly L. Haws

Journal of Marketing

Open access

Research article

First published 2020-1

A dialogic analysis of Hello Barbie’s conversations with children

Valerie Steeves

Big Data & Society

Retricted access

Research article

First published 2026-2

Revealing FMCG Success in Pakistan: The Nexus of Supply Chain Practices and Competitive Advantage

Muhammad Ali Aslam, Zhaolei Li, Mohammad Jaradat [...]

Global Business Review

Retricted access

Research article

First published 2016-5

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

Andrea Kähr, Bettina Nyffenegger, Harley Krohmer [...]

Journal of Marketing

Retricted access

Review article

First published 2011-8

Customer Engagement

Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić [...]

Journal of Service Research

Search results