Search results: Sage Journals

Open accessResearch articleFirst published December, 2023

Sensing privacy: Extending consumer privacy research through a consumer culture theory approach

Johanna Horppu

Marketing Theory

Restricted accessResearch articleFirst published June, 2006

Protecting Consumer Privacy in the Company'S Best Interest

Sara Dolnicar, Yolanda Jordaan

Australasian Marketing Journal

Restricted accessResearch articleFirst published June, 2023

Intransitivity of Consumer Preferences for Privacy

Geoff Tomaino, Klaus Wertenbroch, Daniel J. Walters

Journal of Marketing Research

Restricted accessResearch articleFirst published 2026

Examining the impact of a privacy label on consumer perceived vulnerability and purchase intention towards connected devices

David Vidal, Audrey Portes, Josselin Masson [...]

Recherche et Applications en Marketing (English Edition)

Restricted accessReview articleFirst published December, 2025

Hedonic Consumers’ Privacy in Online Shopping: A Systematic Literature Review

G. M. Shafayet Ullah, Sameer Kumar, Fumitaka Furuoka

Millennial Asia

Restricted accessResearch articleFirst published August, 2021

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott [...]

Journal of Interactive Marketing

Restricted accessResearch articleFirst published April, 2010

Are There Differences between Consumers’ and Marketers’ Privacy Expectations? A Segment- and Technology-Level Analysis

George R. Milne, Shalini Bahl

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published August, 2017

To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers’ Social Media Engagement and Online Privacy Protection Behaviors ☆

Jill Mosteller, Amit Poddar

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November 26, 2003

Data mining: Consumer privacy,ethical policy,and systems development practices

Christina Cary, H. Joseph Wen, Pruthikrai Mahatanankoon

Human Systems Management

Restricted accessArticle commentaryFirst published January, 2023

An equitable approach to enhancing the privacy of consumer information on My Health Record in Australia

Zachary Hollo, Dominique E Martin

Health Information Management Journal

Open accessResearch articleFirst published December, 2023

Sensing privacy: Extending consumer privacy research through a consumer culture theory approach

Johanna Horppu

Marketing Theory

Restricted accessResearch articleFirst published June, 2006

Protecting Consumer Privacy in the Company'S Best Interest

Sara Dolnicar, Yolanda Jordaan

Australasian Marketing Journal

Restricted accessResearch articleFirst published June, 2023

Intransitivity of Consumer Preferences for Privacy

Geoff Tomaino, Klaus Wertenbroch, Daniel J. Walters

Journal of Marketing Research

Restricted accessResearch articleFirst published 2026

Examining the impact of a privacy label on consumer perceived vulnerability and purchase intention towards connected devices

David Vidal, Audrey Portes, Josselin Masson [...]

Recherche et Applications en Marketing (English Edition)

Restricted accessReview articleFirst published December, 2025

Hedonic Consumers’ Privacy in Online Shopping: A Systematic Literature Review

G. M. Shafayet Ullah, Sameer Kumar, Fumitaka Furuoka

Millennial Asia

Restricted accessResearch articleFirst published August, 2021

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott [...]

Journal of Interactive Marketing

Restricted accessResearch articleFirst published April, 2010

Are There Differences between Consumers’ and Marketers’ Privacy Expectations? A Segment- and Technology-Level Analysis

George R. Milne, Shalini Bahl

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published August, 2017

To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers’ Social Media Engagement and Online Privacy Protection Behaviors ☆

Jill Mosteller, Amit Poddar

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November 26, 2003

Data mining: Consumer privacy,ethical policy,and systems development practices

Christina Cary, H. Joseph Wen, Pruthikrai Mahatanankoon

Human Systems Management

Restricted accessArticle commentaryFirst published January, 2023

An equitable approach to enhancing the privacy of consumer information on My Health Record in Australia

Zachary Hollo, Dominique E Martin

Health Information Management Journal