You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (136)

Journals (0)

1-10 of 136 results for Consumer personas

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: The changing ethos and personae of shop-window mannequins within consumer culture: Expressions of gendered embodiment

Retricted access

Research article

First published 2019-2

The changing ethos and personae of shop-window mannequins within consumer culture: Expressions of gendered embodiment

Emma Engdahl, Marie Gelang

Journal of Consumer Culture

Select article: Copersona: Leveraging LLMs and Expert Collaboration to Understand User Personas Through Social Media Data Analysis

Free access

Research article

First published 2026-3

Copersona: Leveraging LLMs and Expert Collaboration to Understand User Personas Through Social Media Data Analysis

Min Yin, Haoyu Liu, Boyi Lian [...]

Design for Augmented Humanity

Select article: The Consumer and the Citizen in Personal Influence

Retricted access

Research article

First published 2006-11

The Consumer and the Citizen in Personal Influence

Lawrence B. Glickman

The ANNALS of the American Academy of Political and Social Science

Select article: Personality and Consumer Behavior: A Review

Retricted access

Research article

First published 1971-11

Personality and Consumer Behavior: A Review

Harold H. Kassarjian

Journal of Marketing Research

Select article: The Edwards Personal Preference Schedule and Consumer Personality Research

Retricted access

Research article

First published 1974-8

The Edwards Personal Preference Schedule and Consumer Personality Research

Raymond L. Horton

Journal of Marketing Research

Select article: Personality Trait Theory and Consumer Behaviour

Retricted access

Research article

First published 1978-4

Personality Trait Theory and Consumer Behaviour

Ruby Roy Dholakia

Vikalpa: The Journal for Decision Makers

Select article: How Much Should a Person Consume?

Free access

Research article

First published 2003-4

How Much Should a Person Consume?

Ramachandra Guha

Vikalpa: The Journal for Decision Makers

Select article: Personality Variables and the Consumer Decision Process

Retricted access

Research article

First published 1968-2

Personality Variables and the Consumer Decision Process

Robert P. Brody, Scott M. Cunningham

Journal of Marketing Research

Select article: Profiling Consumers of Personal Color Analysis Systems

Retricted access

Research article

First published 1990-12

Profiling Consumers of Personal Color Analysis Systems

Sally K Francis, Leslie L. Davis

Perceptual and Motor Skills

Select article: The Role of Personal Values in Marketing and Consumer Behavior

Retricted access

Research article

First published 1977-4

The Role of Personal Values in Marketing and Consumer Behavior

Donald E. Vinson, Jerome E. Scott, Lawrence M. Lamont

Journal of Marketing

1
2
3
•••
14
10 / page

Article type

Publication date

Subjects

Access