Sage Journals: Discover world-class research

Retricted access

Research article

First published 2015-6

The Analysis of Bangkok Coffee Chain’s Consumers and the Influence of Brand Personalities on their Purchasing Decision

Nuntana Udomkit, Panuvat Mathews

Global Business Review

Retricted access

Research article

First published 2016-6

Measurement of Personality through Modified Instrument: A Study of Young Consumers of India

Shakeel Ahmad Sofi, Fayaz Ahmad Nika

Asia-Pacific Journal of Management Research and Innovation

Retricted access

Research article

First published 2024-8

A systematic approach to learning and identifying personality tendencies of consumers for individualized fashion product development

Qing Li, Jian Zhao, Zhebin Xue [...]

Textile Research Journal

Retricted access

Research article

First published 2021-8

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott [...]

Journal of Interactive Marketing

Open access

Research article

First published 2022-10

Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices

Seok Chan Jeong, Beom-Jin Choi

Sage Open

Retricted access

Research article

First published 2017-8

Second Person Pronouns Enhance Consumer Involvement and Brand Attitude ☆

Ryan E. Cruz, James M. Leonhardt, Todd Pezzuti

Journal of Interactive Marketing

Retricted access

Research article

First published 2025-6

“I gave in and I’m not proud . . . ”: When responsible consumers transgress their personal norms

Fabien Rogeon, Stéphanie Montmasson-Peyre, Sophie Martins-Felix

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2020-9

Personal Values and Consumers’ Ethical Beliefs: The Mediating Roles of Moral Identity and Machiavellianism

Rafi M. M. I. Chowdhury

Journal of Macromarketing

Retricted access

Research article

First published 2018-1

How We Complain: The Effect of Personality on Consumer Complaint Channels

Riley Berry, Sarah Tanford, Rhonda Montgomery [...]

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2019-6

Personality Traits,Consumer Animosity,and Foreign Product Avoidance: The Moderating Role of Individual Cultural Characteristics

Leonidas C. Leonidou, Olga Kvasova, Paul Christodoulides [...]

Journal of International Marketing

Search results