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1-10 of 158 results for Consumer packaged goods

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Select article: Examining manufacturer concentration metrics in consumer packaged goods

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Research article

First published 2021-7

Examining manufacturer concentration metrics in consumer packaged goods

Arry Tanusondjaja, Steven Dunn, Christopher Miari

International Journal of Market Research

Select article: Measuring Contagion in the Diffusion of Consumer Packaged Goods

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Research article

First published 2011-2

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Rex Yuxing Du, Wagner A. Kamakura

Journal of Marketing Research

Select article: The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods

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Research article

First published 2025

The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods

Uyen Tran

Journal of Marketing

Select article: Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

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Research article

First published 2016-12

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Sarang Sunder, V. Kumar, Yi Zhao

Journal of Marketing Research

Select article: Inter-Organisational Systems in a Consumer Packaged Goods Network: Case of Godrej Consumer Products Limited (Gcpl)

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Other

First published 2009-1

Inter-Organisational Systems in a Consumer Packaged Goods Network: Case of Godrej Consumer Products Limited (Gcpl)

Anjali Kaushik

Vision: The Journal of Business Perspective

Select article: Consumer Packaged Goods in the United States: National Brands,Local Branding

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Research article

First published 2007-2

Consumer Packaged Goods in the United States: National Brands,Local Branding

Bart J. Bronnenberg, Sanjay K. Dhar, Jean-Pierre Dubé

Journal of Marketing Research

Select article: Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

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Research article

First published 2008-3

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Alina B. Sorescu, Jelena Spanjol

Journal of Marketing

Select article: Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

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Research article

First published 2023-5

Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?

Koushyar Rajavi, Tarun Kushwaha, Jan-Benedict E.M. Steenkamp

Journal of Marketing

Select article: Packaging development: A conceptual framework for identifying new product opportunities

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Other

First published 2010-12

Packaging development: A conceptual framework for identifying new product opportunities

Christopher Simms, Paul Trott

Marketing Theory

Select article: A Flexible Model for Consumer Choice in Packaged Goods Markets

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Research article

First published 1998-3

A Flexible Model for Consumer Choice in Packaged Goods Markets

International Journal of Market Research

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