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Articles (1264)

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1-10 of 1264 results for Consumer innovativeness

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Select article: Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products

Open access

Research article

First published 2021-10

Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products

Mohsin Shafi, Liu Junrong, Yongzhong Yang [...]

Sage Open

Select article: A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness

Retricted access

Research article

First published 2020-11

A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness

Rahil Shams, Mark Brown, Frank Alpert

Australasian Marketing Journal

Select article: Consumer Innovativeness Influence on Really New Product Adoption

Retricted access

Research article

First published 2012-8

Consumer Innovativeness Influence on Really New Product Adoption

Chih-Wei Chao, Mike Reid, Felix T. Mavondo

Australasian Marketing Journal

Select article: An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

Retricted access

Research article

First published 2019-1

An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

Rajibul Hasan, Ben Lowe, Dan Petrovici

Journal of Public Policy & Marketing

Select article: Examining the Impact of Consumer Innovativeness and Innovative Restaurant Image in Upscale Restaurants

Retricted access

Research article

First published 2016-8

Examining the Impact of Consumer Innovativeness and Innovative Restaurant Image in Upscale Restaurants

Naehyun (Paul) Jin, Nathaniel D. Line, Jerusalem Merkebu

Cornell Hospitality Quarterly

Select article: The Influence of Tourism Innovativeness on Online Consumer Behavior

Retricted access

Research article

First published 2015-1

The Influence of Tourism Innovativeness on Online Consumer Behavior

Annie Couture, Manon Arcand, Sylvain Sénécal [...]

Journal of Travel Research

Select article: Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development

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Research article

First published 2020-11

Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development

Shalini Talwar, Manish Talwar, Puneet Kaur [...]

Australasian Marketing Journal

Select article: Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Retricted access

Research article

First published 2009-6

Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Gerard J. Tellis, Eden Yin, Simon Bell

Journal of International Marketing

Select article: Gamified Information Presentation and Consumer Adoption of Product Innovations

Retricted access

Research article

First published 2017-3

Gamified Information Presentation and Consumer Adoption of Product Innovations

Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl [...]

Journal of Marketing

Select article: Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices

Open access

Research article

First published 2022-10

Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices

Seok Chan Jeong, Beom-Jin Choi

Sage Open

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