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Research article

First published 2022-3

Fuzzy Logic–Based Comparison of Predicted Sales Records of Competing Products

Anuradha Banerjee

Vision: The Journal of Business Perspective

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Research article

First published 2012-8

On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

Matteo De Angelis, Andrea Bonezzi, Alessandro M. Peluso [...]

Journal of Marketing Research

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Research article

First published 2006-11

Technology Inclination-based Segments of Indian Customers

Atanu Adhikari, A.K. Rao

Journal of Creative Communications

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Research article

First published 2004-4

Why are People So Prone to Steal Software? The Effect of Cost Structure on Consumer Purchase and Payment Intentions

Joseph C. Nunes, Christopher K. Hsee, Elke U. Weber

Journal of Public Policy & Marketing

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Research article

First published 2017-12

Evaluating patients' perception towards generic and branded medicines: A segmentation approach

Md Moddassir Alam, Arun Mittal, Deepak Chawla

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2022

Determinants of Green Consumer Behaviour among Indian Consumers: An ISM Approach

Zainab Fatima, Mohd Abdul Moid Siddiqui, Rahela Farooqi

Vision: The Journal of Business Perspective

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Research article

First published 2019-6

An empirical analysis of consumer resistance to smart-lighting products

J Juric, J Lindenmeier

Lighting Research & Technology

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Other

First published 1992-01

Consumer Perceptions of Organizations that Use Cause-Related Marketing

John K. Ross, Larry T. Patterson, Mary Ann Stutts

Journal of the Academy of Marketing Science

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Research article

First published 2016-5

The Impact of Power on Service Customers’ Willingness to Post Online Reviews

Laurie Wu, Anna S. Mattila, Chen-Ya Wang [...]

Journal of Service Research

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Research article

First published 2009-10

Me,Myself,and My Choices: The Influence of Private Self-Awareness on Choice

Caroline Goukens, Siegfried Dewitte, Luk Warlop

Journal of Marketing Research

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