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Research article

First published 2026-4

The Trajectory of Confidence: Experience,Certainty,and Consumer Choice

Matthew D. Rocklage, Jonah Berger, Reihane Boghrati

Journal of Marketing Research

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Research article

First published 2016-6

Managing Consumer Loyalty through Acquisition,Retention and Experience Efforts: An Empirical Study on Service Consumers in India

Jagwinder Singh, Shivani Saini

Vision: The Journal of Business Perspective

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Research article

First published 2020-12

When consumers live several experiences in one: Syncretic thematization and consumers’ productive use of free time

Damien Chaney, Fuat A. Fırat

Marketing Theory

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Research article

First published 2024-4

Double Consciousness of Black Millennial Consumers: Their Experiences in the Retail Space

Kristian Hogans, Jewon Lyu

Clothing and Textiles Research Journal

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Research article

First published 2009-3

Consumer Creative Experience: The Role of Motivational Orientation in Creative Leisure Activity

Annabel Salerno

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2004-05

The Cross-Border Consumer: Investigation of Motivators and Inhibitors in Dining Experiences

Kenneth R. Lord, Sanjay Putrevu, H. G. Parsa

Journal of Hospitality & Tourism Research

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Research article

First published 2021-9

Sequential Effects of Indirect,Direct,and Virtual Sport Experiences on Consumer Learning

Yongjae Kim, Seungbum Lee, Younghan Lee

Sport Marketing Quarterly

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Research article

First published 2014-10

Understanding Consumer Responses to Travel Websites from Online Shopping Value and Flow Experience Perspectives

Cedric Hsi-Jui Wu, Hung-Jen Li, Chung-Wen Chiu

Tourism Economics

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Research article

First published 2020-12

Consumer perception and experience regarding medicine packaging systems: A survey of medicine dispensing for outpatients

Chairun Wiedyaningsih, Fita Rahmawati, Endang Lukitaningsih

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2025-6

Toward a better understanding of the embodied experience of disability: A qualitative investigation of consumers with olfactory impairments

Anthony Beudaert

Recherche et Applications en Marketing (English Edition)

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