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Retricted access

Research article

First published 2014-2

Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

Christian Pescher, Philipp Reichhart, Martin Spann

Journal of Interactive Marketing

Retricted access

Research article

First published 1995-10

Decision Making Processes in Risky and Non-Risky Consumer Product Selection

Cassie B. Barlow, Amy J. Hammond

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2002-9

The Consumer Decision-Making Process in Two Different Web Stores

Hartati Kurniawan, Yim Lee Au, Jing Zeng [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 1973-12

Consumers in the Federal Decision-Making Process

Lee Richardson

California Management Review

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Research article

First published 2013-2

The gut chooses faster than the mind: A latency advantage of affective over cognitive decisions

Tom S. Saunders, Marc J. Buehner

Quarterly Journal of Experimental Psychology

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Research article

First published 2016-9

The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process

Lauren G. Block, Punam A. Keller, Beth Vallen [...]

Journal of Public Policy & Marketing

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Research article

First published 2019-12

Information Sources and the Tourism Decision-making Process: An Examination of Generation X and Generation Y Consumers

Timothy H. Reisenwitz, Jie G. Fowler

Global Business Review

Open access

Research article

First published 2025-7

Key Factors and Influence Pathways of Agricultural Product Content Marketing on Social Platforms: A Mixed-Method Approach With LDA and Grounded Theory

Moran Fan, Chunling Zhang

Sage Open

Retricted access

Research article

First published 2025-11

The Impact of Social Media on the Pre-purchase of Plurals

Lovedeep Singh Sidhu, Ramandeep Saini

Vision: The Journal of Business Perspective

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Research article

First published 2022-7

Green Light on Buying a Car: How Consumer Decision-Making Interacts with Environmental Attributes in the New Vehicle Purchase Process

K. Sydny Fujita, Hung-Chia Yang, Margaret Taylor [...]

Transportation Research Record: Journal of the Transportation Research Board

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