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1-10 of 164 results for Conceptual model social marketing

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Select article: Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Open access

Research article

First published 2023-9

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Beatriz Casais

Social Marketing Quarterly

Select article: The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

Retricted access

Case report

First published 2005-6

The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

Ulf Hjelmar

Social Marketing Quarterly

Select article: Sustainable Market Orientation: A New Approach to Managing Marketing Strategy

Retricted access

Research article

First published 2010-6

Sustainable Market Orientation: A New Approach to Managing Marketing Strategy

Robert W. Mitchell, Ben Wooliscroft, James Higham

Journal of Macromarketing

Select article: Reducing Barriers to Sun Protection – Application of a Holistic Model for Social Marketing

Retricted access

Research article

First published 2011-8

Reducing Barriers to Sun Protection – Application of a Holistic Model for Social Marketing

Geraldine McLeod, Andrea Insch, James Henry

Australasian Marketing Journal

Select article: Toward Greater Responsiveness in Marketing Education: A Social Marketing Framework

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Research article

First published 1982-10

Toward Greater Responsiveness in Marketing Education: A Social Marketing Framework

Michael V. Laric, Lewis R. Tucker

Journal of Marketing Education

Select article: Toward Greater Responsiveness in Marketing Education: A Social Marketing Framework

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Research article

First published 1982-09

Toward Greater Responsiveness in Marketing Education: A Social Marketing Framework

Michael V. Laric, Lewis R. Tucker

Journal of Marketing Education

Select article: Unequal Opportunity Structure and Labour Market Segmentation

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Research article

First published 1980-11

Unequal Opportunity Structure and Labour Market Segmentation

Reinhard Kreckel

Sociology

Select article: Applying Commercial Marketing Theory to Social Marketing: A Tale of 4Ps (and a B)

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Other

First published 2008-3

Applying Commercial Marketing Theory to Social Marketing: A Tale of 4Ps (and a B)

Matthew Wood

Social Marketing Quarterly

Select article: Decoding the Social Media Advertising Influence on Consumer Attitude and Intention

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Research article

First published 2022

Decoding the Social Media Advertising Influence on Consumer Attitude and Intention

Meghna Rana, Nilesh Arora

Vision: The Journal of Business Perspective

Select article: Using Social Marketing to Tackle Compulsive Buying

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Research article

First published 2021-3

Using Social Marketing to Tackle Compulsive Buying

Monica M. Popa Sârghie

Social Marketing Quarterly

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