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Articles (815)

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1-10 of 815 results for Comparative advertisements

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Select article: A History of Comparative Advertising in the United States

Retricted access

Research article

First published 2013-9

A History of Comparative Advertising in the United States

Fred K. Beard

Journalism & Communication Monographs

Select article: FDA Policy on Comparative Prescription Drug Advertising

Retricted access

Research article

First published 1983-4

FDA Policy on Comparative Prescription Drug Advertising

Lloyd G. Millstein

Therapeutic Innovation & Regulatory Science

Select article: Comparative Advertising in India: Need to Strengthen Regulations

Free access

Research article

First published 2005-1

Comparative Advertising in India: Need to Strengthen Regulations

Akhileshwar Pathak

Vikalpa: The Journal for Decision Makers

Select article: Effects of Type of Comparative Advertisement on Responses to the Advertisement and the Advertised Product

Retricted access

Research article

First published 1986-10

Effects of Type of Comparative Advertisement on Responses to the Advertisement and the Advertised Product

Michael G. Collins, L. K. Waters

Psychological Reports

Select article: Communicative Effectiveness of Comparative Advertising

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Research article

First published 1990-10

Communicative Effectiveness of Comparative Advertising

N Kinra, V S P Prasad

Vikalpa: The Journal for Decision Makers

Select article: Comparative Price Advertising: Informative or Deceptive?

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Research article

First published 1992-3

Comparative Price Advertising: Informative or Deceptive?

Dhruv Grewal, Larry D. Compeau

Journal of Public Policy & Marketing

Select article: Comparative Price Advertising: An Integrative Review

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Research article

First published 1998-9

Comparative Price Advertising: An Integrative Review

Larry D. Compeau, Dhruv Grewal

Journal of Public Policy & Marketing

Select article: Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

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Research article

First published 2013-9

Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

Laura Owen

Journal of Public Policy & Marketing

Select article: Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences

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Research article

First published 2010-9

Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences

Fred Beard

Journal of Macromarketing

Select article: Comparative versus Noncomparative Advertising: A Meta-Analysis

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Research article

First published 1997-10

Comparative versus Noncomparative Advertising: A Meta-Analysis

Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern [...]

Journal of Marketing

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