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Articles (392)

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1-10 of 392 results for Community loyalty

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Select article: Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

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Research article

First published 2008-11

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Scott A. Thompson, Rajiv K. Sinha

Journal of Marketing

Select article: What’s in a Word? Building Program Loyalty through Social Media Communication

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Research article

First published 2016-5

What’s in a Word? Building Program Loyalty through Social Media Communication

Carola Raab, Orie Berezan, Anjala S. Krishen [...]

Cornell Hospitality Quarterly

Select article: Brand Loyalty Intention among Members of a Virtual Brand Community: The Dual Role of Commitment

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Research article

First published 2011-9

Brand Loyalty Intention among Members of a Virtual Brand Community: The Dual Role of Commitment

Karine Raïes, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (English Edition)

Select article: Transparent Communication and Employee Outcomes: The Mediating Role of Workplace Sense of Community in Enhancing Voice,Loyalty,and Positive Work Behaviors

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Research article

First published 2025

Transparent Communication and Employee Outcomes: The Mediating Role of Workplace Sense of Community in Enhancing Voice,Loyalty,and Positive Work Behaviors

Young Kim, Nur Uysal

International Journal of Business Communication

Select article: Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

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Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

Select article: Autonomy or loyalty? Community-within-community interactions of a local football fandom group

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Research article

First published 2022-5

Autonomy or loyalty? Community-within-community interactions of a local football fandom group

Utku Ay, Harun Kaygan

Journal of Consumer Culture

Select article: Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

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Research article

First published 2024-1

Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting [...]

Journal of Vacation Marketing

Select article: British Weeklies Fight for Readers' Loyalty in Changing Communities

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Research article

First published 1995-3

British Weeklies Fight for Readers' Loyalty in Changing Communities

Garrett W. Ray

News Research Journal

Select article: Walk Your Talk: An Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty

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Research article

First published 2011-2

Walk Your Talk: An Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty

Ina Garnefeld, Sabrina Helm, Andreas Eggert

Journal of Service Research

Select article: Antecedents of Virtual Community Satisfaction and Loyalty: An Empirical Test of Competing Theories

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Other

First published 2008-04

Antecedents of Virtual Community Satisfaction and Loyalty: An Empirical Test of Competing Theories

Hsiu-Fen Lin

Cyberpsychology,Behavior,and Social Networking

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