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Research article

First published 2025-03-28

Fusion of GBDT and neural network for click-through rate estimation

Bin Zhao, Wei Cao, Jiqun Zhang [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2022-4

The impact of positioning on click-through-rates in hotel metasearch engines

Oriol Anguera-Torrell, Claudia Langer

Journal of Vacation Marketing

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Research article

First published 2021-12-16

Deep context interaction network based on attention mechanism for click-through rate prediction

Ling Yuan, Zhuwen Pan, Ping Sun [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2024-11

A Novel Click-Through Rate Prediction Model Based on Deep Feature Fusion Network

Xiujin Shi, Yuan Gong, Yiwei Zhang [...]

AATCC Journal of Research

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Research article

First published 2015-6

Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms

Eric (ER) Fang, Xiaoling Li, Minxue Huang [...]

Journal of Marketing Research

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Research article

First published 2018-10

Multivariate Testing Confirms the Effect of Age–Gender Congruence on Click-Through Rates from Online Social Network Digital Advertisements

Sean F. Higgins, Maurice D. Mulvenna, Raymond B. Bond [...]

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2024-3

Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

Beibei Dong, Mengzhou Zhuang, Eric (Er) Fang [...]

Journal of Marketing

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Research article

First published 2025-1

Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On

Sarah C. Whitley, Anindita Chakravarty, Pengyuan Wang

Journal of Marketing

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Research article

First published 2025-10

Enhancing User Experience: Unveiling the Role of the Quality Score Metrics

Zsolt Katona, Yi Zhu, Lei Zhuang

Production and Operations Management

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Research article

First published 2023-5

The application of advertising logo color design for big data and visual communication technology

Huan Tian

Journal of Computational Methods in Sciences and Engineering

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