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1-10 of 84 results for Chinese online marketing

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Select article: International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement

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Research article

First published 2018-9

International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement

Filippo Gilardi, Celia Lam, K Cohen Tan [...]

Global Media and China

Select article: Overcoming Institutional and Infrastructure Weaknesses in China via Online Third-Party Marketplaces

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Research article

First published 2020-6

Overcoming Institutional and Infrastructure Weaknesses in China via Online Third-Party Marketplaces

Zhiling Bei, Katrijn Gielens

Journal of International Marketing

Select article: Chinese Newspapers and Market Theories of Web Journalism

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Research article

First published 2005-08

Chinese Newspapers and Market Theories of Web Journalism

Brian L. Massey, Wei Luo

International Communication Gazette

Select article: Online processing of the grammatical aspect marker by L2 Chinese learners

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Research article

First published 2022-10

Online processing of the grammatical aspect marker by L2 Chinese learners

Lijuan Liang, Vasiliki Chondrogianni, Baoguo Chen

Second Language Research

Select article: Raising the Golden Goose: A Retrospective Analysis of the State's Role in China's Online Game Industry

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Research article

First published 2013-11

Raising the Golden Goose: A Retrospective Analysis of the State's Role in China's Online Game Industry

Chun Liu

Media International Australia

Select article: E-guanxi: Theoretical underpinnings and scale development

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Research article

First published 2025-1

E-guanxi: Theoretical underpinnings and scale development

Wenkai Zhou, Michael R. Hyman, Ran Liu [...]

International Journal of Market Research

Select article: WeChat,we sell,we feel: Chinese women’s emotional petit capitalism

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Research article

First published 2020-9

WeChat,we sell,we feel: Chinese women’s emotional petit capitalism

Beatrice Zani

International Journal of Cultural Studies

Select article: Games With a Continuum: Globalization,Regionalization,and the Nation-State in the Development of China’s Online Game Industry

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Research article

First published 2019-11

Games With a Continuum: Globalization,Regionalization,and the Nation-State in the Development of China’s Online Game Industry

Qiaolei Jiang, Anthony Y.H. Fung

Games and Culture

Select article: Triple play,OTT TV,and the Chinese logic of “select commercialization”

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Research article

First published 2021-6

Triple play,OTT TV,and the Chinese logic of “select commercialization”

Jing Wang, Song Sun

Global Media and China

Select article: The many faces of Macau: A correspondence analysis of the images communicated by online tourism information sources in English and Chinese

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Research article

First published 2009-01

The many faces of Macau: A correspondence analysis of the images communicated by online tourism information sources in English and Chinese

Liang Tang, Soojin Choi, Alastair M. Morrison [...]

Journal of Vacation Marketing

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