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1-10 of 1365 results for Celebrity studies

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Select article: An Exploratory Study in Celebrity Endorsements

Retricted access

Research article

First published 2006-07

An Exploratory Study in Celebrity Endorsements

Subhadip Roy

Journal of Creative Communications

Select article: Celebrity Endorsers and Adolescents: A Study of Gender Influences

Free access

Research article

First published 2001-10

Celebrity Endorsers and Adolescents: A Study of Gender Influences

Prashant Mishra, Upinder Dhar, Saifuddin Raotiwala

Vikalpa: The Journal for Decision Makers

Select article: The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Retricted access

Research article

First published 1995-7

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Jagdish Agrawal, Wagner A. Kamakura

Journal of Marketing

Select article: Celebrity Brand Personality and Politics in West Bengal: An Explorative Study

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Research article

First published 2024-6

Celebrity Brand Personality and Politics in West Bengal: An Explorative Study

Firoj Biswas

Journal of Asian and African Studies

Select article: Studying Celebrity Practices on Twitter Using a Framework for Measuring Media Richness

Open access

Research article

First published 2018-1

Studying Celebrity Practices on Twitter Using a Framework for Measuring Media Richness

Sikana Tanupabrungsun, Jeff Hemsley

Social Media + Society

Select article: The Financial Information Content of Celebrity Endorser: An Event Study Analysis

Retricted access

Research article

First published 2008-1

The Financial Information Content of Celebrity Endorser: An Event Study Analysis

Munmun Mohanty

Paradigm: A Management Research Journal

Select article: Gossip at one’s fingertips: Predictors of celebrity news on Twitter

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Research article

First published 2020-5

Gossip at one’s fingertips: Predictors of celebrity news on Twitter

Yan Yan, Wanjiang Zhang

Journalism

Select article: Online Celebrity Bashing: Purely Relaxation or Stressful Confrontation? An Experimental Study on the Effects of Exposure to Online Celebrity Bashing on the Emotional Responses and Physiological Arousal Among Adolescent Bystanders

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Research article

First published 2020-09

Online Celebrity Bashing: Purely Relaxation or Stressful Confrontation? An Experimental Study on the Effects of Exposure to Online Celebrity Bashing on the Emotional Responses and Physiological Arousal Among Adolescent Bystanders

Gaëlle Ouvrein, Heidi Vandebosch, Charlotte J.S. De Backer

Cyberpsychology,Behavior,and Social Networking

Select article: Bollywood celebrities as bioconsumers of reproductive technologies in neoliberal fertility markets: A study of popular public discourse

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Research article

First published 2023-9

Bollywood celebrities as bioconsumers of reproductive technologies in neoliberal fertility markets: A study of popular public discourse

Isha Malhotra, Eva Sharma, Raj Thakur

International Journal of Cultural Studies

Select article: A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility

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Research article

First published 2018-4

A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility

Ramendra Pratap Singh, Neelotpaul Banerjee

Global Business Review

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