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Research article

First published 2014-5

Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

Rong Chen, Song Su, Feng He

Australian Journal of Management

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Research article

First published 2022-9

If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

Justin Graeber, Angeline Close Scheinbaum

Sport Marketing Quarterly

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Research article

First published 2008-10

Congruency within rural social networks as an indicator of interpersonal influence on risk judgments: the great stir caused by BSE in a village in northern Germany

Markus J. Lehmkuhl

Public Understanding of Science

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Research article

First published 2006-04

Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs

Pam Scholder Ellen, Deborah J. Webb, Lois A. Mohr

Journal of the Academy of Marketing Science

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Research article

First published 1985-07

Girls Who Kill

Donald Hayes Russell

International Journal of Offender Therapy and Comparative Criminology

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Other

First published 1994-9

Analogy or Homology? An Investigation of the Congruency of Systems Theory and Biblical Theology in Pastoral Leadership

R. Paul Stevens

Journal of Psychology and Theology

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Research article

First published 1994-06

Relationship between Job and Family Satisfaction: Causal or Noncausal Covariation?

Michael R. Frone, Marcia Russell, M. Lyme Cooper

Journal of Management

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Research article

First published 2008-6

Identity Congruency Effects on Donations

Jen Shang, Americus Reed, Rachel Croson

Journal of Marketing Research

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Research article

First published 2011-9

Adaptive Automation as a Task Switching and Task Congruence Challenge

Lauren Reinerman-Jones, Grant Taylor, Kimberly Sprouse [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 1974-10

An Applied Intersystem Congruence Model of Play,Recreation,and Leisure

Joseph Levy

Human Factors: The Journal of the Human Factors and Ergonomics Society

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