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1-4 of 4 results for Call-to-action direct mailings

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Research article

First published 2019-2

Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness

Saeid Vafainia, Els Breugelmans, Tammo Bijmolt

Journal of Interactive Marketing

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Research article

First published 2018-6

Bryan McLaughlin, Bailey A. Thompson, Amber Krause

Social Science Computer Review

Retricted access

Research article

First published 1994-5

Joseph Phelps, William Gonzenbach, Edward Johnson

Journal of Interactive Marketing

Open access

Research article

First published 2021-5

Sharon Coen, Joanne Meredith, Ruth Woods [...]

Public Understanding of Science